Wish is a discount online shopping marketplace app. As of this review, the Wish platform's operating assets are owned by an affiliate of Qoo10 Inc. after ContextLogic Inc. -- the original publicly traded operator (Nasdaq: WISH) -- sold substantially all of the platform's assets to Qube Network Pte. Ltd., an affiliate ultimately controlled by Qoo10 Pte. Ltd., a private Singapore company, in a deal ContextLogic's SEC filing confirms closed on April 19, 2024. Wish's own wish.com/privacy_policy page could not be retrieved as readable text -- it serves an empty, JavaScript-only shell to a plain HTTP client, and a Wayback Machine snapshot captured the same empty shell -- so this dossier relies on Apple's App Store privacy label and ContextLogic's SEC filings as primary sources. Apple's label, still attributed to developer "ContextLogic Inc.," discloses broad data linked to a user's identity (purchases, contact info, financial info, search and browsing history) plus explicit cross-app/cross-site tracking and a declared "Third-Party Advertising" sharing purpose. ContextLogic's FY2023 10-K discloses a November 2021 French DGCCRF injunction that delisted the Wish app over unsafe or poor-quality products -- a consumer-protection, not data-privacy, matter -- which was lifted in March 2023; no privacy-specific regulatory action, breach, or independent audit was found in the sources reviewed.
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Apple's App Store privacy label for Wish (developer of record: ContextLogic Inc.) discloses that data "linked to your identity" spans Purchases, Contact Info, Identifiers, Usage Data, Financial Info, Search History, Browsing History and Diagnostics -- a broad set of categories tied directly to the individual user, collected for purposes the label separately lists as including advertising, analytics and app functionality.
Apple's App Store listing for the Wish app names "ContextLogic Inc." as the app's developer of record, and states that this information has not been independently verified by Apple -- a listing that had not been updated to reflect Qoo10 as of this review despite ContextLogic's 2024 sale of the Wish platform's operating assets.
ContextLogic Inc.'s Form 8-K confirms that on April 19, 2024 it completed the sale of substantially all of the Wish platform's assets to Qube Network Pte. Ltd., an affiliate of Qoo10 Inc. (a Delaware corporation), which is in turn controlled by Qoo10 Pte. Ltd., identified in the filing as a Singapore private limited company and the parent of both the Qoo10 Delaware entity and the buyer -- establishing that Wish's current operator sits under a privately held Singapore parent rather than the former publicly traded ContextLogic.
Under the "Data Linked to You" section, Apple's privacy label lists "Third-Party Advertising" as one of the declared purposes for which linked data (Purchases, Purchase History, Identifiers, User ID, Usage Data, Product Interaction, Advertising Data) may be used -- a self-declared category covering data shared with outside advertising partners, distinct from the separately listed "Developer's Advertising or Marketing" purpose.
ContextLogic's FY2023 Form 10-K discloses that in November 2021, France's DGCCRF (its national consumer-protection and anti-fraud authority) issued an injunction delisting the Wish app from Google Play and the Apple App Store and blocking it from Google, Bing and Qwant search results in France, citing unsafe or poor-quality products sold on the platform; the filing states the injunction was lifted in March 2023 after DGCCRF found the company in compliance. This is a product-safety/consumer-protection action rather than a data-privacy enforcement matter, and no privacy-specific regulatory action, data breach, or independent privacy audit was found in the sources reviewed.
The same Apple privacy label discloses that Purchases, Location, Contact Info, Search History, Browsing History, Identifiers and Usage Data may be used to track the user across apps and websites owned by other companies -- Apple's category for cross-app/cross-site tracking, self-reported by the developer.