WeTransfer is a file-transfer and creative-content service operated by WeTransfer B.V. (Amsterdam, Netherlands), which since July 2024 has been wholly owned and operated by Bending Spoons Operations S.p.A. (Milan, Italy), a private serial acquirer of consumer apps. Its own privacy policy discloses broad automatic collection (device/IP-based approximate geolocation, usage data, and inferred attributes such as age-range and interests), sharing of hashed email addresses plus technical and usage information with advertising partners to deliver and measure ads, and no explicit no-sell/CCPA-style opt-out language was found in the fetched policy text. WeTransfer's App Store privacy label confirms identifiers may be used to track users across other companies' apps and sites. Following public backlash in mid-2025 over a broadly worded content-license clause read as granting AI-training rights, WeTransfer's current Terms of Service (last updated August 3, 2026) headline the promise that content 'isn't used to train AI' and the operative content-license clause (6.3) is limited to operating, developing, and improving the Service, with no explicit AI/ML training language; no breach, regulator action, or lawsuit involving WeTransfer was found via search or primary sourcing within budget.
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WeTransfer's App Store privacy label discloses that data which may be collected and linked to a user's identity includes purchases, identifiers (user ID), usage data (product interaction), diagnostics (crash data), contact info (email address, name), and user content (photos/videos, audio data).
WeTransfer's privacy policy states it automatically collects Technical Information including approximate (geo)location derived from IP address or device settings and usage information, and separately discloses that it 'infer[s] information such as attributes (e.g. age-range) and interests' based on user data; the same policy states User Content is deleted automatically within 48 hours to 1 year after the selected expiration.
Bending Spoons' own corporate site lists WeTransfer among its owned products as 'Acquired July 2024,' and separately discloses the parent entity's full legal name, registered office, and Italian company-register/VAT identifiers: Bending Spoons Operations S.p.A., headquartered at Via Nino Bonnet 10, Milan, Italy, registered with the Milan Monza Brianza Lodi Company Register under number 13368510965.
WeTransfer's privacy policy discloses that it shares users' hashed email address plus technical and usage information with 'Advertising Partners, including our Advertising Clients ... to deliver our advertisements to you' and to measure advertising effectiveness; no no-sell or CCPA-style opt-out disclaimer was found elsewhere in the fetched policy text.
WeTransfer's current Terms of Service (last updated August 3, 2026) state as a headline principle that content 'isn't used to train AI,' and the operative content-license clause (6.3) grants WeTransfer only a royalty-free license to use content 'for the purposes of operating, developing, and improving the Service,' with no explicit AI/machine-learning training language.
WeTransfer's App Store privacy label discloses a 'Data Used to Track You' category, stating that identifiers may be used to track users across apps and websites owned by other companies.
WeTransfer's privacy policy discloses that advertisement cookies are used for commercial and promotional purposes and are 'often also placed by third parties to measure the effectiveness of their advertising campaigns and to follow your internet- and surf behaviour over other domains and websites where they have placed a cookie.'