Wealthfront (Wealthfront Corporation, Nasdaq: WLTH, listed December 12, 2025) is a robo-advisor and cash-account fintech operating through wholly owned SEC-registered subsidiaries Wealthfront Advisers LLC (investment adviser) and Wealthfront Brokerage LLC (broker-dealer, FINRA member). Its GLBA Financial Privacy Notice discloses the standard broad set of financial data collected (SSN, income, investable assets, linked outside-account balances and transaction history, government ID) and, unlike some banking peers, answers "No, we don't share" for joint marketing and non-affiliate marketing, while still sharing for everyday business and its own marketing with no opt-out. Its App Store privacy label confirms first-party advertising/marketing use of contact info and analytics use of purchase data, and its privacy policy discloses cookies, pixel tags, and third-party tracking technology including Google Analytics. Ownership is fully traceable through its FY2025 Form 10-K. Track record includes a December 2018 SEC enforcement action (censure and $250,000 penalty) for false statements about its tax-loss harvesting wash-sale monitoring, improperly re-tweeted client testimonials, and undisclosed paid blogger referrals — an investor-protection matter, not a data-privacy breach, and no privacy/security incident was found in the sources reviewed.
TRACK RECORD
1 ENFORCEMENT ACTION
[2018-12-21]
The SEC's December 21, 2018 press release states that Wealthfront Advisers LLC (then Wealthfront Inc.) made false statements about monitoring client accounts for tax-loss-harvesting wash sales, improperly re-tweeted prohibited client testimonials, and paid bloggers for referrals without required disclosure; without admitting or denying the findings, Wealthfront consented to censure, a cease-and-desist order, and a $250,000 penalty. This is an investor-protection/advertising-disclosure matter, not a data-privacy breach, and no data-security incident was found for Wealthfront in the sources reviewed.
The Wealthfront App Store privacy label (self-reported by the developer, Wealthfront) lists Purchases, Financial Info, Contact Info, Identifiers, Usage Data, and Diagnostics as data categories collected and linked to the user's identity, spanning purposes including App Functionality, Analytics, Product Personalization, and Developer's Advertising or Marketing.
Wealthfront's Financial Privacy Notice (embedded in its privacy policy, covering Wealthfront Corporation and its wholly owned subsidiaries) states the personal information it collects and shares can include Social Security number and income, government-issued ID, investable assets, approximate net worth, and account balances, transaction history, and login credentials from financial accounts a user chooses to link to the service.
Wealthfront Corporation's Form 10-K for fiscal year 2025 discloses that the company's significant wholly owned subsidiaries are Wealthfront Advisers LLC, an SEC-registered investment adviser, and Wealthfront Brokerage LLC, an SEC-registered broker-dealer, and that the registrant's common stock began trading on the Nasdaq Stock Market (ticker WLTH) on December 12, 2025.
Wealthfront's GLBA sharing table answers 'No, we don't share' for joint marketing with other financial companies and for sharing so non-affiliates can market to users, while answering 'Yes' with no opt-out for everyday business purposes and Wealthfront's own marketing, and states sharing continues after the customer relationship ends.
The SEC's December 21, 2018 press release states that Wealthfront Advisers LLC (then Wealthfront Inc.) made false statements about monitoring client accounts for tax-loss-harvesting wash sales, improperly re-tweeted prohibited client testimonials, and paid bloggers for referrals without required disclosure; without admitting or denying the findings, Wealthfront consented to censure, a cease-and-desist order, and a $250,000 penalty. This is an investor-protection/advertising-disclosure matter, not a data-privacy breach, and no data-security incident was found for Wealthfront in the sources reviewed.
Wealthfront's privacy policy states that, along with first-party cookies and pixel tags used to identify users and tailor the site, Wealthfront may use third-party tracking technology, specifically naming Google Analytics, to record activity on its Site and App.
The Wealthfront App Store privacy label discloses a 'Developer's Advertising or Marketing' purpose using Contact Info (Email Address) linked to identity, alongside a separate 'Analytics' purpose using purchase-history data — first-party marketing and analytics use rather than a disclosed third-party ad-tech data category.