Unity Ads is the mobile advertising/monetization network operated by Unity Software Inc. (NYSE: U, public, Delaware-incorporated, SEC CIK 0001810806), which merged with ironSource in 2022. Unity's Game Player and App User Privacy Policy states it collects Identifiers such as a device's Advertising ID (GAID, IDFA), user IDs assigned by Unity or partners, IP address and email address, plus Internet/electronic activity such as device type, OS, engagement data (ad clicks/impressions) and session time, some of it via cookies and similar technologies. The policy names ironSource as an Affiliate with access to data for all purposes described in the policy, discloses sharing Personal Data with vendors, service providers, AI/automation service providers, and third-party advertising partners the app Developer selects, and provides a CCPA opt-out link for 'sale or sharing' of data and cross-context behavioral/targeted advertising. In February 2020, Unity Technologies agreed to settle a 2017 class-action lawsuit (alongside Disney, Viacom, Upsight and Kochava) alleging its SDK facilitated behavioral ad-targeting of children through gaming apps; settlement terms were not disclosed in the reporting found. No FTC order specific to Unity was found in this research.
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Unity's Game Player and App User Privacy Policy states that Unity collects Identifiers such as a device's Advertising ID (e.g., GAID, IDFA), user IDs assigned by Unity or its partners, IP address, and email address, along with Internet/electronic network activity information such as device type and model, operating system, browser/network information, and engagement data including ad clicks, impressions and session time.
SEC EDGAR's company-filings listing confirms Unity Software Inc. is a public filer, CIK 0001810806, incorporated in Delaware and headquartered in California, with a filing history including annual 10-K reports.
Unity's privacy policy states that Unity shares Personal Data with 'Our Affiliates, including ironSource' for all purposes described in the policy, and separately discloses that a Developer of an app showing Unity Ads may provide identifying information, including a user's device advertising ID, to Unity's third-party partners that advertise goods and services through the Unity network.
MediaPost reported that in February 2020, Unity Technologies agreed to settle a class-action complaint (originally filed in 2017 against Disney, Viacom and ad-tech companies including Unity, Upsight and Kochava) alleging its embedded ad-tech SDK collected identifiers from children playing gaming apps such as 'Princess Palace Pets' and facilitated behavioral advertising targeting of minors; settlement terms had not been disclosed as of the reporting, and the settlement had not yet been accepted by the presiding federal judge.
Unity's privacy policy provides a link to request opting out of any future 'sale or sharing' of Personal Information, or out of future sharing of Personal Data for purposes of cross-context behavioral advertising or processing for targeted advertising, confirming that Unity's advertising data flows are treated as fitting the CCPA's 'sale'/'sharing' and cross-context behavioral advertising categories absent an opt-out.