Turo is a peer-to-peer car-sharing marketplace operated by Turo Inc., a Delaware corporation formed in 2009 and headquartered in San Francisco; it remains privately held after filing an S-1 for a planned IPO in 2022 and withdrawing the registration in February 2025. Turo's own privacy policy discloses collection of driver's-license, passport and other identity-verification documents, and, with consent, biometric facial-recognition data derived from ID photos for host/guest approval, plus routine use of Google and Facebook services to deliver interest-based advertising; Turo states it does not "sell" personal information under the CCPA but does let users opt out of a self-declared "share" for online targeted advertising. Turo's Apple App Store privacy label discloses that Contact Info and Usage Data may be used to track users across apps and websites owned by other companies, and that Contact Info/Email/Name may be linked to identity for third-party advertising. Turo's S-1 discloses that guests must submit driver's-license and credit-card details and undergo background/credit checks to use the platform, and separately discloses an unresolved putative class action filed in the Northern District of Illinois in September 2024 alleging violations of the Illinois Biometric Information Privacy Act tied to Turo's facial-recognition verification process, on which Turo moved to compel arbitration in October 2024.
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Turo's S-1 registration statement, in its risk factors, states that guests provide personally identifiable information including credit card information and driver's license details, and submit to background, credit, or other checks in order to use the platform.
Turo's privacy policy states it collects identity-verification data such as photographs or scans of a driver's license, passport, national ID card or payment card, and separately discloses that, with consent, Turo or third-party providers may collect biometric information such as facial-recognition data derived from ID photos and identification documents.
Turo's S-1 registration statement describes Turo Inc. as a Delaware corporation that is a privately held company formed in 2009 and headquartered in San Francisco, California; SEC EDGAR's filing history for Turo Inc. shows a Form RW (withdrawal of registration) filed 2025-02-13 following S-1/A amendments through November 2024, confirming Turo remains privately held after its IPO attempt was withdrawn.
Turo's privacy policy states that, like many online companies, Turo uses services provided by Google, Facebook and others to help deliver interest-based advertising to users.
Turo's S-1 discloses that in September 2024 a putative class action was filed against Turo in the Northern District of Illinois alleging violations of the Illinois Biometric Information Privacy Act, seeking declaratory relief, statutory and actual damages, and attorneys' fees on behalf of a purported class of Illinois consumers; Turo filed a motion to compel arbitration and stay the proceeding in October 2024, and the matter remained unresolved as of the filing.
Turo's Apple App Store privacy-nutrition label discloses that Contact Info and Usage Data may be used to track users across apps and websites owned by other companies.