Tripadvisor (NASDAQ: TRIP) is an ad-supported travel platform whose segments include Experiences (Viator), TheFork (European dining marketplace), and a legacy Hotels and Other click/display-advertising business. Its US privacy statement discloses broad data collection — including precise real-time geolocation, protected-classification data users voluntarily disclose, and browsing/online activity — and self-declares that it "sells" or "shares" several categories of personal information with business partners, ad networks and data aggregators, offering a Global Privacy Control opt-out. The same statement names LiveRamp and the Trade Desk as advertising partners acting as joint controllers over a cross-device identification code built from hashed email and device identifiers. Corporate ownership is unusually well-documented for the sector: a 2025 merger with Liberty TripAdvisor Holdings (LTRIP) eliminated the prior dual-class, controlled-company structure. No privacy-specific breach, FTC action, or regulator fine was found in the sources reviewed; the FY2025 10-K describes a board-overseen, NIST-aligned cybersecurity program but no independent audit.
TIMELINE
NO ENTRIES ON FILE YET.
TOOLS WE RECOMMEND
PLUS
RECEIPTS
10 ON FILE
[2025-07-07] · COLLECTION
Tripadvisor's US privacy statement (Last Updated July 7, 2025) states that collected personal information includes precise geolocation — the device's location when the user has agreed to share location via device privacy settings, or from location-tagged photo uploads — alongside biographical identifiers, device information, advertising identifiers, and online activity such as pages visited.
Tripadvisor Inc.'s FY2025 Form 10-K (filed 2026-02-13) discloses that its Agreement and Plan of Merger with Liberty TripAdvisor Holdings, Inc. (LTRIP) — previously its majority-voting parent — closed on April 29, 2025, making LTRIP a wholly owned subsidiary of Tripadvisor and eliminating the prior dual-class, controlled-company governance structure; the same filing names Tripadvisor's reportable operating segments as Experiences (which includes Viator), Hotels and Other, and TheFork, disclosing the full operating-brand structure under the single NASDAQ-listed parent.
Tripadvisor's US privacy statement (Last Updated July 7, 2025) states that it may "sell" or "share" categories of personal information — biographical identifiers, internet/network activity, commercial information, and inferences — with business partners, social media websites, advertising networks and data aggregators for interest-based advertising, and offers an opt-out via a "Do Not Sell or Share" link and support for the Global Privacy Control signal.
Tripadvisor Inc.'s FY2025 Form 10-K (filed with the SEC 2026-02-13) reports that its Media and Advertising Revenue line consists primarily of display-based and programmatic advertising sold across the Tripadvisor Group platform, confirming that the sell/share-for-advertising disclosure in its privacy statement corresponds to an active revenue line, not a theoretical practice.
As of 2026-08-17, TripAdvisor's own ads.txt file at www.tripadvisor.com authorizes 15 advertising system domain(s) to sell its ad inventory (27 DIRECT and 3 RESELLER entries), including media.net, pubmatic.com, indexexchange.com, openx.com, rubiconproject.com, yahoo.com, aol.com, adingo.jp.
Tripadvisor Inc.'s FY2025 Form 10-K (Item 1C, Cybersecurity; filed 2026-02-13) states its cybersecurity risk-management program is guided by NIST standards, with the Board of Directors overseeing management's cybersecurity risk processes and delegating regular review to the Audit Committee; no privacy-specific breach or regulator action was disclosed in the filing's Legal Proceedings section.
The Tripadvisor iOS App Store listing's App Privacy section (developer-declared) states that Identifiers, Usage Data and Diagnostics may be used to track the user across apps and websites owned by other companies, and that Identifiers, Device ID, Usage Data and Advertising Data are linked to the user's identity for Third-Party Advertising purposes.
Tripadvisor's US privacy statement (Last Updated July 7, 2025) states that hashed email, mobile advertising identifiers and IP/browser information are shared with advertising partners LiveRamp and the Trade Desk, who act as joint controllers and use the information to build a persistent cross-device online identification code for cross-channel advertising, stored in first-party and LiveRamp/Trade Desk cookies.