Tinder is a dating app operated by Match Group (NASDAQ: MTCH), a publicly traded company that manages Tinder as one of four internal business units alongside Hinge, Evergreen & Emerging, and Match Group Asia. Tinder's own privacy policy discloses collection of sensitive/special-category data users may choose to provide (sexual orientation, sexual life, health, political beliefs), precise geolocation when permitted, and biometric face-geometry data for optional photo/ID verification features, and it states data may be shared with other Match Group affiliate brands and with advertising partners, with a CCPA-style self-declared "sell"/"share" opt-out. The Apple App Store privacy label confirms an identifier is used to track users across other companies' apps and sites, and that location, device, usage, and purchase data are linked to identity for third-party advertising. No privacy-specific enforcement action against Tinder or Match Group was found in this research, but Match Group (the parent) settled FTC deceptive-advertising/billing charges for $14 million in 2025 stemming from a 2019 complaint.
TRACK RECORD
1 ENFORCEMENT ACTION
[2019-09-25]
The FTC's case against Match Group, Inc. (Matter/File No. 172-3013, filed as a complaint in September 2019) resulted in a September 2025 settlement in which Match Group agreed to pay $14 million, permanently stop misrepresenting guarantees and locking consumers out of paid accounts, and simplify Match.com's cancellation process; the case addresses deceptive advertising, cancellation, and billing practices rather than data-privacy handling.
Tinder's Apple App Store privacy label discloses that data linked to the user's identity spans Location (Coarse Location), Identifiers (Device ID, User ID), Usage Data (Product Interaction, Advertising Data, Analytics), Purchases (Purchase History), and Contacts, collected for purposes including third-party advertising and the developer's own advertising or marketing.
Tinder's privacy policy states that data users choose to provide may include information considered sensitive or special in certain countries, expressly naming sexual orientation, sexual life, health, and political beliefs, and separately discloses that optional Photo Verification, Photo Check, and ID + Photo Verification features involve collecting face-geometry data that may be considered biometric data in some jurisdictions.
Match Group, Inc.'s 2025 Form 10-K (filed with the SEC) shows its common stock is registered and quoted on the Nasdaq Global Select Market under ticker MTCH, and states the company manages its brand portfolio, which includes Tinder, in four internal business units: Tinder, Hinge, Evergreen and Emerging, and Match Group Asia.
Tinder's privacy policy names the specific corporate entities that act as data controller depending on user region: MTCH Technology Services Limited (1 Hatch Street Upper, Dublin, Ireland) for EEA/UK/Switzerland users, and MG Japan Services GK (Tokyo) for users in Japan.
Tinder's Apple App Store privacy label independently confirms a "Third-Party Advertising" purpose that links coarse location, device ID, and advertising data to the user's identity for use by third parties.
Tinder's privacy policy states Tinder is part of the Match Group family of businesses and shares data about users with, and receives data from, its Affiliates for purposes including cross-platform safety and business operations, and separately states that if Tinder "sells" or "shares" data, or uses it for targeted advertising under applicable state laws, it provides an opt-out toggle rather than not engaging in the practice at all.
The FTC's case against Match Group, Inc. (Matter/File No. 172-3013, filed as a complaint in September 2019) resulted in a September 2025 settlement in which Match Group agreed to pay $14 million, permanently stop misrepresenting guarantees and locking consumers out of paid accounts, and simplify Match.com's cancellation process; the case addresses deceptive advertising, cancellation, and billing practices rather than data-privacy handling.
Tinder's Apple App Store privacy label states that an "Identifiers" data category may be used to track the user across apps and websites owned by other companies — Apple's ATT-framework disclosure for cross-app/cross-site tracking.
Tinder's cookie policy discloses two non-essential cookie categories beyond core functionality: analytics cookies to understand and improve service usage, and advertising & marketing cookies used to measure campaign effectiveness and make ads more relevant.