Tile is a Bluetooth item-tracker brand and app owned and operated by Life360, Inc., a Nasdaq-listed public company (Delaware, ticker LIF/LIFX, CIK 0001581760); Life360's FY2025 Form 10-K describes it as selling hardware 'through the sale of Tile by Life360, Inc. devices' and explains the Tile Bluetooth network works by leveraging the installed base of Life360 members' phones to scan for and relay the location of lost tags. The same 10-K discloses Life360's business model includes 'lead generation offerings' and an intent to 'optimize programmatic advertising and establish direct partnerships with advertising partners' to deliver 'targeted advertising on and off site.' The Tile app's own App Store privacy label discloses a broad set of data categories linked to identity (Health & Fitness, Purchases, Financial Info, Location, Contact Info, User Content, Identifiers, Usage Data, Diagnostics), including several used for the developer's own advertising/marketing purpose, though it discloses no 'Data Used to Track You' (third-party cross-app tracking) category. A September 2025 academic security analysis (arXiv, Georgia Tech-affiliated researchers) found that Tile's Bluetooth tags broadcast an unencrypted static identifier allowing physical tracking by unprivileged parties, that Tile's servers can persistently learn all users' and tags' locations, and that Tile's anti-theft mode is 'easily subverted' — a disclosed, unresolved security research finding rather than a confirmed breach or regulator action.
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The Tile iOS App Store listing's developer-declared privacy label states that Health & Fitness, Purchases, Financial Info, Location, Contact Info, User Content, Identifiers, Usage Data and Diagnostics data may all be collected and linked to the user's identity.
Life360, Inc.'s FY2025 Form 10-K describes the Tile Bluetooth tracker network's collection mechanism: it leverages the installed base of Life360 app users' phones to scan for and relay the location of lost Tile devices, meaning location data about a tag is collected via nearby members' devices rather than solely from the tag owner.
SEC EDGAR's filing index for Life360's FY2025 Form 10-K names the filer as Life360, Inc. (CIK 0001581760), a Delaware-incorporated company, confirming Tile's parent is a public company subject to mandatory SEC annual-report filing.
Life360's FY2025 Form 10-K states the company sells hardware tracking devices 'through the sale of Tile by Life360, Inc. devices,' directly confirming Tile is operated as a wholly-owned Life360 product line rather than an independent company (Life360 acquired Tile in 2022).
Life360's FY2025 Form 10-K states the company derives revenue from 'lead generation offerings' and describes an intent to expand programmatic advertising and establish direct advertising-partner relationships to deliver targeted advertising both on and off its own properties, indicating member data is used to support third-party ad-partner monetization across the Life360/Tile platform.
A September 2025 academic security and privacy analysis of Tile's location-tracking protocol found that Tile's servers can persistently learn the location of all users and tags, that unprivileged adversaries can track users via unencrypted Bluetooth advertisements emitted by Tile devices, and that Tile's anti-theft mode (intended to prevent covert stalking use) is easily subverted — disclosed security research findings, not a confirmed data breach or regulator action.
The Tile App Store privacy label states that data linked to identity — including Purchases, Purchase History, Contact Info (Email Address, Name, Other User Contact Info), User Content, Identifiers and Usage Data — may be used for the developer's own Advertising or Marketing purpose; the label does not declare a 'Data Used to Track You' category, the designation reserved for third-party cross-app/cross-site tracking.