WHAT THE POLICIES SAY

Taboola.com Ltd. operates a content-recommendation and native advertising network whose code, pixels, and cookies are placed on the websites and apps of its publisher partners. Its own policies describe collecting IP addresses, device and mobile advertising identifiers, browsing activity and clicks, non-precise geolocation, and interest and intent modelling data, and disclosing user information to data partners, programmatic supply and demand partners, and other unaffiliated third parties for targeted advertising. Taboola's publisher terms place the obligation to give transparency notices and obtain user consent on the publisher rather than on Taboola. The company is a Nasdaq-listed Israeli corporation filing annual reports with the SEC; no privacy-specific regulatory action against it was identified in the sources drafted here.

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[2026-04-10] · COLLECTION

Taboola's privacy policy, last updated 2026-04-10, states that the information it collects includes unique personal identifiers and Internet Protocol addresses, device and operating system data including AAID/Mobile Device ID, web pages accessed by users, browsing activity, clicks and system events, and non-precise geolocation derived from IP address.

policies.taboola.com ↗

[2026-06-22] · COLLECTION

Taboola's Privacy Terms for Digital Property Owners, last updated 2026-06-22, state that personal data collected from publisher properties through Taboola code includes the user's device, browser, user agent and operating system, mobile device information, IP addresses, referring website and language, along with keyword targeting, conversion and contextual data signals and interest, look-alike and intent classification data.

policies.taboola.com ↗

[2026-02-25] · OWNERSHIP TRANSPARENCY

Taboola.com Ltd. files annual reports with the U.S. Securities and Exchange Commission under CIK 1840502; its Form 10-K for fiscal year 2025 appears on the SEC's EDGAR filing index under the filer name Taboola.com Ltd.

sec.gov ↗

[2026-02-25] · OWNERSHIP TRANSPARENCY

The description of securities filed as an exhibit to Taboola's Form 10-K states that Taboola.com Ltd. was incorporated under the laws of the State of Israel on 3 September 2006 and that its ordinary shares trade on the Nasdaq Global Select Market under the symbol TBLA.

sec.gov ↗

[2026-04-10] · SHARING

Taboola's privacy policy states that it may disclose user information to vendors, service providers, agents and contractors who perform functions on its behalf, to data partners, to programmatic demand and supply partners, and to other unaffiliated third parties for targeted advertising purposes.

policies.taboola.com ↗

[2026-06-22] · SHARING

Taboola's Privacy Terms for Digital Property Owners place the obligation to inform users and obtain consent on the publisher rather than on Taboola, requiring the publisher to provide all required transparency notices about Taboola's use of Taboola code, to obtain data-subject consent, to supply evidence of that consent on request, and to name Taboola expressly within its transparency notices and consent prompts.

policies.taboola.com ↗

TRACK RECORD

Taboola publishes integration documentation for publishers and advertisers covering GDPR and US state privacy laws, setting out how consent signals are to be passed to Taboola by the properties that deploy its code.

developers.taboola.com ↗

[2021-05-10] · TRACK RECORD

As reported by the National Law Review on 2021-05-10, Taboola became aware in April 2021 that it was the subject of a U.S. Department of Justice criminal antitrust investigation into hiring practices in the digital advertising industry, and stated that it does not believe its conduct violated applicable law. This is a labour and competition matter rather than a data protection matter, and is recorded here for completeness of the regulatory record, not as a privacy finding.

natlawreview.com ↗

[2025-11-06] · TRACKING TECH

Taboola's cookie policy, last updated 2025-11-06, states that a cookie is a small text file placed on the browser or hard drive of a user's computer or similar device by websites the user visits, and enumerates the specific cookie identifiers Taboola sets, including t_gid, t_pt_gid and taboola_session_id.

policies.taboola.com ↗

[2026-06-22] · TRACKING TECH

Taboola's Privacy Terms for Digital Property Owners describe the collection of personal data from publisher properties using Taboola code, pixels, and other tracking technology deployed on the websites and digital properties of its publisher partners.

policies.taboola.com ↗

LAST REVIEWED 2026-08-04 · METHODOLOGY v1.7