SimpliSafe is a DIY/professionally-monitored home security and camera system sold by SimpliSafe, Inc., a private company that has been owned by private-equity firm Hellman & Friedman since 2018 and, per H&F's own site, has signed a definitive agreement to be sold to another private-equity firm, GTCR. Its privacy policy discloses a broad account-data footprint (identifiers, commercial/purchase history, partial payment-card data via Chase Bank, precise device/site interaction data including mouse movements and keystrokes) plus video and audio recordings from cameras and video doorbells, which are retained for a default 30 days unless the user grants longer retention; geolocation is described as collected only once, for Bluetooth/Wi-Fi setup. The policy states SimpliSafe belongs to ad networks and works with advertising partners such as Facebook and Google to deliver targeted ads, and separately discloses cookies/pixels from advertising and analytics partners on its site, alongside a CCPA opt-out ('Do Not Sell My Personal Information') mechanism. The company's own App Store privacy label shows several data categories linked to identity used for the developer's own advertising/marketing, but does not disclose a 'Data Used to Track You' (cross-app/cross-site tracking) category. No breach, FTC/state-AG action, or named-firm security audit was found in this research; the policy contains only a generic 'commercially reasonable security measures' statement.
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SimpliSafe's privacy policy discloses that account holders' collected Personal Information includes identifiers (email, phone, address, device usage, household contacts for alarm notifications), commercial information (purchase history, product usage), financial information (SimpliSafe partners with Chase Bank for payment processing and stores only the last 4 digits and expiration date of payment cards), and internet/network activity including mouse movements and keystrokes for evaluating site functionality; it separately states that video and/or audio recordings from cameras and video doorbells are retained for a default maximum of 30 days unless the user grants permission to retain them longer, and that precise geolocation is collected only once, to enable Bluetooth and Wi-Fi setup.
The SimpliSafe iOS App Store listing's developer-declared privacy label states that Purchases, Financial Info, Location, Contact Info, Identifiers and Usage Data may be collected and linked to the user's identity, corroborating the broad account-data categories described in the operator's own privacy policy.
Private-equity firm Hellman & Friedman's own website states that SimpliSafe has signed a definitive agreement to be acquired by GTCR, another private-equity firm, from Hellman & Friedman (H&F) — directly naming both the outgoing owner (H&F, which acquired SimpliSafe in 2018) and the incoming owner (GTCR).
SimpliSafe's privacy policy names the operating entity as SimpliSafe, Inc. and lists a corporate mailing address for contact regarding privacy questions and data requests.
SimpliSafe's privacy policy states it 'belong[s] to ad networks that may use your browsing history across participating websites to show you internet-based advertisements on those websites' and works 'with advertising partners such as Facebook and Google to deliver advertisements tailored to your interests,' classifying this as a CCPA 'share'; the same policy discloses disclosure of Personal Information to named service providers/partners (including AARP and Farmer's Insurance for discount programs) and to public authorities when required for national security or law enforcement purposes, while offering a 'Do Not Sell My Personal Information' opt-out.
SimpliSafe's privacy policy states only a generic, non-specific commitment to security ('commercially reasonable physical, technical and administrative security measures and safeguards') and separately acknowledges there is no guarantee against breach of those safeguards; no named-firm security audit, transparency report, breach notice or regulator action was found for SimpliSafe in this research (a web search surfaced only an unrelated 2024 FTC action against a different security-camera company, Verkada).
The SimpliSafe App Store privacy label states that data linked to identity — including Purchases, Purchase History, Identifiers, User ID, Usage Data and 'Advertising Data' — may be used for the developer's own Advertising or Marketing purpose; the label does not declare a 'Data Used to Track You' category, the App Store designation reserved for cross-app/cross-site tracking via third parties.
SimpliSafe's privacy policy includes a dedicated 'Cookies, Pixels, Advertising Partners and Analytics Partners' section stating that SimpliSafe and its advertising and analytics partners use cookies and pixels (web beacons) to collect Personal Information when users interact with its site, and that it uses analytics service providers to collect data about how the site is used.