Ro (ro.co, also doing business as Roman, Rory, and Ro Body) is a direct-to-consumer telehealth and pharmacy platform operated by the private company Roman Health Ventures Inc. and named affiliates (Roman Health Medical LLC, Roman Health Pharmacy LLC, Dadi LLC, Kit LLC, Modern Health Inc.), covering weight loss/GLP-1, sexual health, hair, skin, and fertility care. Its own privacy policy discloses collection of extensive health information (symptoms, medical history, mental health, drug/alcohol use, genetics, medical photos, lab results, insurance) alongside routine account data, and states plainly that the Services integrate named third-party ad networks (Facebook, Google AdWords, TikTok, Criteo) via cookies, pixels, and SDKs, with opt-in ad-cookie use self-declared as a possible CCPA 'sale' or 'sharing'. Apple's App Store privacy label corroborates that Health & Fitness and Health data linked to a user's identity is used for the developer's own 'Advertising or Marketing' purpose. Roman Health Ventures Inc. is privately held, traceable only through SEC Form D exempt-offering notices (no public 10-K/ownership chain). A plaintiffs' law firm (Labaton Keller Sucharow) is soliciting arbitration claims alleging Ro shared sensitive health and medication data with Facebook and TikTok via embedded tracking pixels without consent; this is an unresolved allegation, not a finalized judgment or regulator order.
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Apple's App Store privacy label for 'Ro: Online Healthcare' (developer Roman Health Medical LLC) self-declares that Health & Fitness and Health data, linked to a user's identity, is collected and used for the developer's own Advertising or Marketing purpose, alongside Purchases, Contact Info, and Identifiers used for the same purpose.
Ro's Privacy Policy (effective April 2, 2026), covering Roman Health Ventures Inc. and affiliates Roman Health Medical LLC, Roman Health Pharmacy LLC, Dadi LLC, Kit LLC, and Modern Health Inc., states that Ro collects health information including symptoms, medical history, prescriptions, mental health, drug or alcohol use, genetics, treatment options, physical characteristics, medical photos, lab results, and insurance information, alongside routine identifiers and billing data.
SEC EDGAR's company filing index for CIK 0001706332 identifies the registrant as Roman Health Ventures Inc., incorporated in Delaware with a New York business address, and lists a history of Form D notices of exempt securities offerings (the most recent filed 2021-03-24), consistent with a privately held, venture-funded company with no public stock listing.
Ro's Privacy Policy acknowledges that opt-in use of advertising cookies and similar technologies may be considered a 'sale' or 'sharing' of personal information under state consumer privacy law, and states it recognizes a legally-recognized browser-based opt-out signal such as Global Privacy Control when detected.
Ro's Privacy Policy states only that the company takes unspecified 'technical and organizational security measures' to protect user information and explicitly disclaims any guarantee of security for information transmitted via the Services or the Internet - a generic, non-committal security posture with no published breach-notification timeline, incident-response commitment, or third-party security certification referenced anywhere in the policy.
Apple's App Store privacy label shows Health & Fitness, Health, Purchases, Identifiers, User ID, and Device ID data collected and linked to identity under an Analytics purpose, alongside a separate Diagnostics category covering Crash Data and Performance Data.
Ro's Privacy Policy states the Services integrate third-party advertising technologies including named ad networks and ad servers - Facebook, Google Ad Words, TikTok, and Criteo - that use cookies, pixels, and other technologies to deliver advertising both on Ro's Services and on other websites and apps the user visits.