Rivian Automotive, Inc. (NASDAQ: RIVN) is a publicly traded manufacturer of connected electric vehicles (R1T, R1S, R2) with an owner mobile app, exterior 'Gear Guard' security cameras, and, on model-year 2025+ vehicles, an interior driver-monitoring camera. Rivian's own Privacy Notice discloses broad vehicle telemetry including precise GPS location history, event data recorder (EDR) crash data, and connectivity/usage data, while stating that the interior camera's default Driver Attention Detection use is processed on-vehicle with no images stored or shared, and that exterior Gear Guard footage is user-controlled and recommended for local USB storage rather than automatic transmission to Rivian. The notice states Rivian does not 'sell' personal data but does 'share' it, including with marketing/advertising third parties (opt-out available) and with service providers, business partners, and law enforcement. Ownership is fully traceable via SEC filings (Delaware-incorporated, Nasdaq: RIVN since November 2021); Rivian's own FY2025 Form 10-K states it has experienced past cybersecurity incidents that, to date, have not materially affected the company, and no FTC or state-AG enforcement order specific to Rivian was found via a primary source during this review.
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Rivian's Privacy Notice discloses that vehicles generate precise historical GPS location data, event data recorder (EDR) crash data stored on the vehicle, and connectivity/usage data (e.g., for eCall/SOS), while separately stating that the model-year-2025+ interior camera's default Driver Attention Detection use is processed on the vehicle with no images or video stored or shared.
SEC EDGAR's company record confirms the registrant as Rivian Automotive, Inc. (CIK 0001874178), incorporated in Delaware, headquartered in Irvine, California, and classified under SIC code 3711 (Motor Vehicles & Passenger Car Bodies) with an active 10-K filing history through the current year.
Rivian's own FY2025 Form 10-K, filed with the SEC on 2026-02-12, states that Rivian's Class A common stock has traded on the Nasdaq Global Select Market under the symbol 'RIVN' since November 10, 2021, giving a direct, single-entity ownership chain with no obscuring parent company.
Rivian's Privacy Notice states that Rivian does not 'sell' personal data or personal information as defined by applicable privacy regulations, but separately discloses that it does 'share' personal information as defined by California law, including with marketing and advertising third parties to deliver personalized content and tailored advertising where the user has not opted out, and with service providers, business partners, and law enforcement/EMS personnel in connection with roadside and eCall/SOS services.
Rivian's own FY2025 Form 10-K risk factors state that Rivian has experienced cybersecurity incidents in the past but that, to date, none have materially affected the company or its financial position, results of operations, or cash flows; no confirmed FTC order, state-AG settlement, or large breach disclosure was found via a primary source during this review.
The Privacy Notice states that if a driver enables Driver Attention Detection, the interior camera's processing of images occurs on the vehicle without any images or video stored or shared, and that exterior Gear Guard camera footage is user-controlled, with Rivian recommending a USB stick or external hard drive to capture drive videos locally rather than transmitting them to Rivian.
Rivian's own Apple App Store privacy-nutrition label for the Rivian app does not declare any 'Data Used to Track You' category, but does declare a 'Data Linked to You' category covering data used for the developer's Advertising or Marketing (Contact Info: Email Address) as well as Analytics (Usage Data, Product Interaction, Diagnostics, Crash Data, Performance Data).