Pluto TV is a free, ad-supported live TV and video-on-demand streaming service owned by Pluto Inc., a subsidiary of Paramount Skydance Corporation (the company formed by Skydance Media's August 7, 2025 acquisition of Paramount Global; Nasdaq: PSKY). Pluto TV's own privacy-policy page links directly to the umbrella privacy.paramount.com/en/policy, which governs the app: it discloses collection of a broad identifier set (IP, IDFA/AAID/RIDA, ICCID/IMSI, MAC address, cookie IDs), third-party session-replay-style tools, no support for browser "do not track" signals, and disclosure of device/advertising identifiers to advertising partners for targeted ads (activity the policy itself frames as a potential "sale"/"sharing" under state privacy laws). The Apple privacy label for the Pluto TV app (developer "Pluto.tv") declares an unusually wide range of data linked to identity — including search history alongside location, contact info, and device/advertising identifiers — used for third-party advertising, analytics, and product personalization, and lists location, contact info, search history, identifiers, and usage data as used to track users across other companies' apps. Ownership is traceable: Paramount's own controller list names Pluto Inc. (US) and Pluto TV Europe GmbH as the controlling entities, and Paramount Skydance Corporation's SEC Form 8-K documents the public parent (formerly incorporated as "New Pluto Global, Inc." — an unrelated naming coincidence from the merger, not evidence of a direct corporate link to the Pluto TV product). No Pluto TV-specific breach, fine, or lawsuit was found; the only track-record evidence available is a 2023 breach disclosed by parent Paramount Global exposing Social Security numbers, which is a family-level, not Pluto-specific, incident.
TRACK RECORD
1 BREACH
[2018-10-12] · BREACH
Have I Been Pwned lists a breach record for Pluto TV: "Pluto TV".
Approximately 3,225,080 accounts affected, per HIBP.
Exposed: Dates of birth, Device information, Email addresses, Genders, IP addresses, Names, Passwords, Social media profiles, Usernames.
The Pluto TV App Store privacy label, self-reported by developer 'Pluto.tv', declares that location, contact info, email, name, search history, identifiers, device ID, usage data, product interaction, and advertising data may be collected and linked to the user's identity, including for third-party advertising and analytics.
The service's policy indicates your personal data may be sold or otherwise transferred as part of a bankruptcy proceeding or other type of financial transaction.
The Paramount Skydance privacy policy — linked directly from Pluto TV's own privacy-policy page and governing the app — states Paramount automatically collects a broad set of device identifiers, including IP address, advertising IDs (IDFA, AAID, RIDA), mobile identifiers (ICCID, IMSI), cookie IDs, and MAC address.
Per its Form 8-K filed with the SEC, Paramount Skydance Corporation — the ultimate public parent whose subsidiary Pluto Inc. operates Pluto TV — completed the business combination of Skydance Media and Paramount Global on August 7, 2025 and trades on Nasdaq under the symbol PSKY. The filing notes the registrant was formerly incorporated as 'New Pluto Global, Inc.', an unrelated shell-company name from the merger process rather than evidence of a naming link to the Pluto TV product.
Paramount's per-country controller list identifies the specific legal entities controlling Pluto TV: Pluto Inc. (700 N. San Vicente Boulevard, West Hollywood, California) for the United States and Pluto TV Europe GmbH (Berlin) for Europe, making accountability for the service traceable by jurisdiction.
The governing privacy policy states that some Paramount brands disclose device and advertising identifiers to advertising partners, who use and share those identifiers for targeted advertising on third-party sites — activity the policy itself acknowledges can constitute a 'sale' or 'sharing' of personal information under US state privacy laws.
In August 2023, parent company Paramount Global disclosed a data breach in which attackers had access to its systems between May and June 2023; breach notification letters stated the exposed personal information may have included names, dates of birth, and Social Security numbers or other government-issued identification numbers. No Pluto TV-specific breach, regulator action, or lawsuit was found.
The Pluto TV App Store privacy label declares that location, contact info, search history, identifiers, and usage data may be used to track users across apps and websites owned by other companies — including search history, a category not listed on sibling service paramount-plus's label.
The governing privacy policy discloses use of third-party session-replay-style tools on certain pages that observe mouse movements, clicks, keystrokes, and text entered, and states that Paramount's sites and apps are not designed to respond to browser 'do not track' requests.