Planet Fitness is a gym chain and companion mobile app operated by Planet Fitness, Inc., a publicly traded company (NYSE: PLNT, Delaware-incorporated, New Hampshire-headquartered per its FY2025 Form 10-K). Its CCPA-mandated privacy-rights disclosure states that the company discloses personal information for 'analytics and advertising purposes' and that 'some of these categories we "sell" or "share" as defined by California law for marketing purposes to business partners and third parties, such as data analytics providers, advertising technology vendors, and social media platforms.' A detailed categories table shows Identifiers, Geolocation (imprecise) and Internet/Network Activity data (including advertising identifiers, cookies, tracking pixels, and browsing/search history) disclosed to 'Third Party Marketing Partners.' The Planet Fitness iOS app's own App Store privacy label discloses a 'Data Used to Track You' category that includes Health & Fitness data, Contact Info, Identifiers, Usage Data and Diagnostics used for cross-app/cross-site tracking. The FY2025 10-K discusses data-breach-notification and privacy-law compliance obligations in general risk-factor language but discloses no specific breach or FTC/CFPB action against the company. Reported items about biometric fingerprint check-in devices at some locations were not corroborated in a primary source fetched in this research and are not cited.
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[2026-02-01]
Planet Fitness, Inc.'s FY2025 Form 10-K cover page confirms its Class A common stock, $0.0001 par value, trades under the symbol 'PLNT' on the 'New York Stock Exchange.' The same 10-K discusses data-breach-notification and privacy-compliance obligations in general risk-factor language (e.g., that all 50 states 'require businesses to provide notice to individuals whose personally identifiable information has been disclosed as a result of a data breach') without disclosing any specific breach or regulator action against the company.
Planet Fitness's CCPA privacy-rights notice discloses a categories table showing collection of Identifiers (contact information and personal characteristics such as name, email address, postal address, telephone number, signature, photograph, and social media handles), Commercial Information (transaction information, billing and payment records, check-in history), Geolocation Information (imprecise, ZIP-code-level or less precise), and Internet or Electronic Network Activity Information.
SEC EDGAR's company registry confirms Planet Fitness, Inc. as CIK 0001637207, Delaware-incorporated, headquartered in New Hampshire, with a continuous 10-K filing history.
Planet Fitness's CCPA privacy-rights notice states that 'some of these categories we "sell" or "share" as defined by California law for marketing purposes to business partners and third parties, such as data analytics providers, advertising technology vendors, and social media platforms,' and separately states the company uses and discloses personal information to third parties 'for analytics and advertising purposes,' triggering a right to opt out of 'sale,' 'sharing,' or 'targeted advertising' of personal information.
Planet Fitness, Inc.'s FY2025 Form 10-K cover page confirms its Class A common stock, $0.0001 par value, trades under the symbol 'PLNT' on the 'New York Stock Exchange.' The same 10-K discusses data-breach-notification and privacy-compliance obligations in general risk-factor language (e.g., that all 50 states 'require businesses to provide notice to individuals whose personally identifiable information has been disclosed as a result of a data breach') without disclosing any specific breach or regulator action against the company.
The same CCPA disclosure table's 'Internet or Electronic Network Activity Information' row lists collection of IP address, device identifier (e.g., MAC), advertising identifier (e.g., IDFA, AAID), cookie or tracking pixel information, browsing history and search history, and states this category is disclosed to 'Third Party Marketing Partners.'
The Planet Fitness iOS App Store privacy label discloses a 'Data Used to Track You' category stating that Health & Fitness data, Contact Info, Identifiers, Usage Data and Diagnostics 'may be used to track you across apps and websites owned by other companies.'