Philo is a live-TV streaming service operated by Philo, Inc., a private San Francisco-headquartered company, offering both a paid subscription tier and a free ad-supported tier. Its privacy policy (effective August 3, 2026) discloses automatic collection of extensive device and network identifiers (device model, OS version, MAC address, browser and device identifiers, advertising identifiers) alongside account and viewing data, and explicitly invokes the Video Privacy Protection Act in connection with sharing viewing history. The policy self-declares that sharing personal data with advertising, analytics and other business partners 'may be considered a sale or share under the CCPA,' but provides a working Do Not Sell/Share toggle in Account Settings and states it honors Global Privacy Control browser signals. Philo names itself as the sole controlling entity in its own privacy policy; no separate parent-company or investor-chain disclosure was found on Philo's own pages in this research, despite trade reporting that Philo was founded with backing from media companies including AMC Networks, Warner Bros. Discovery, Paramount (Viacom) and A+E. The policy includes a standard, non-specific security clause; no FTC/state-AG regulator action, lawsuit, or breach disclosure specific to Philo was found at draft time.
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Philo's privacy policy states it automatically collects an extensive set of device and network identifiers — device model, OS version, MAC address, browser identifier, carrier identity, domain names, device identifiers, push tokens and advertising identifiers — in addition to account and content-interaction data, and separately invokes the Video Privacy Protection Act (VPPA) in connection with sharing viewing history, confirming viewing history is treated as a distinct, regulated data category.
Philo's privacy policy names 'Philo, Inc.' at 225 Green Street, San Francisco, CA 94111 as the operating entity and sole named controller for the Services; no parent company, investor, or ownership-chain disclosure was found on Philo's own site (about, careers, and jobs pages checked, including one Wayback snapshot) in this research.
Philo's policy self-declares that disclosures to third-party advertising, analytics, and similar marketing business partners 'may be considered a sale or share' under the CCPA, while also stating users can opt out via a Do Not Sell/Share My Personal Information toggle in Account Settings and that the company honors Global Privacy Control browser signals.
The policy's Security section states Philo has implemented physical, electronic and managerial procedures intended to protect personal data, while explicitly disclaiming any guarantee that data is secure from interception or unauthorized disclosure; no independent audit, breach notice, or regulator action was cited.
Philo's own Apple App Store privacy-nutrition label discloses Identifiers under 'Data Used to Track You' (cross-app/cross-site tracking) and a 'Data Linked to You' set including Contact Info, User ID, Device ID, Usage Data and Advertising Data, used for both third-party advertising and the developer's own advertising/marketing.
The policy names distinct third-party categories with data access — Service Companies, Analytics Partners, Ad Partners and Audience Measurement Providers — and states marketing/advertising partners may receive non-precise location, contact information, IP addresses and advertising identifiers, while measurement partners receive IP addresses and other device identifiers.