PeopleFinders is a people-search service operated by PeopleFinders, LLC of Sacramento, California, offering paid reports on members of the public that compile names, current and former addresses, phone numbers, relatives, and public-records data such as divorce records, bankruptcy filings, professional licenses, and criminal records. Its terms state it is not a consumer reporting agency under the FCRA and prohibit use for employment, credit, or tenant screening. The company's U.S. State Supplemental Privacy Notice discloses that identifiers may be "sold" to customers and business partners and "shared" with advertising partners, and it is registered as a data broker in California (since 2020) and, per its own notice, in Texas; an affiliated registration, PeoplefindersDaaS, licenses data for B2B marketing. The site runs Google Tag Manager, Google Analytics, Microsoft Clarity session replay, and ad trackers, and does not honor Do Not Track. In 2024, operator Confi-Chek, Inc. agreed to a $4.9 million settlement of Illinois Right of Publicity Act claims over PeopleFinders.com, without admitting wrongdoing. An opt-out form and published CCPA request metrics are offered.
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PeopleFinders' privacy notice states that it obtains data about people from other sources, including public-records data such as divorce records, bankruptcy filings, professional licenses, and criminal records, and it defines members of the public whose information appears in its data products as "Individuals" distinct from its members.
PeopleFinders' U.S. State Supplemental Privacy Notice states that the company collects publicly available information sourced or derived from public records, and takes the position that this data is generally not covered by U.S. state privacy laws.
Court settlement records identify Confi-Chek, Inc. as the defendant operating peoplefinders.com in Illinois right-of-publicity litigation, a corporate identity that the current PeopleFinders site does not disclose or explain, leaving the relationship between Confi-Chek, Inc. and the present operator PeopleFinders, LLC opaque to consumers.
PeopleFinders is registered on California's data broker registry as "Peoplefinders, LLC., and its subsidiaries and affiliates" (registration approved 2020-03-05), listing a public contact email, the website peoplefinders.com, and a physical address at 1915 21st Street, Sacramento, CA 95811.
The privacy notice identifies the operator of peoplefinders.com and findaneighborhood.com as PeopleFinders, LLC, a privately held company; neither the notice nor the site discloses any parent company or ownership chain above the LLC.
An affiliated California data broker registration, "PeoplefindersDaaS" (registered at the same 1915 21st Street, Sacramento address, approved 2020-07-13), describes a business of licensing third-party data to power B2B marketing solutions, with no direct relationships with the consumers whose data it handles.
PeopleFinders' Terms of Service state in capitalized text that it is not a credit reporting agency under the FCRA and that FCRA consumer protections do not apply to its reports; the terms also restrict use of search results for purposes such as employment, credit, or tenant screening.
PeopleFinders' privacy notice states that it discloses data through its Data Products and Services to paying customers who search for records on other individuals, and that it shares personal information with third-party advertising partners for interest-based (cross-context behavioral) advertising.
PeopleFinders offers an opt-out form and phone line for removal from its data products, but its opt-out notice frames application of opt-outs to publicly available information as a "courtesy," warns that opted-out information may reappear as new public records are received, and recommends users periodically refresh their opt-out requests.
PeopleFinders' U.S. State Supplemental Privacy Notice contains tables disclosing that identifiers (real name, alias, current and former postal address, phone, date of birth, email) "may be sold" to Customers and Business Partners, that Search Criteria may be sold to Business Partners, and that identifiers, network activity, device, and geolocation information may be "shared" with Advertising Partners.
In Eisenberg v. Confi-Chek, Inc. (Circuit Court of Cook County, Illinois, Case No. 2021-CH-05599), Confi-Chek agreed to create a $4,896,540 settlement fund to resolve allegations that it violated the Illinois Right of Publicity Act by using individuals' names and identifying information on PeopleFinders.com to promote subscriptions; the court did not decide who was right or wrong.
Coverage of the settlement reports that Confi-Chek, operator of the PeopleFinders website, agreed to pay more than $4.89 million to resolve the Illinois Right of Publicity class action without admitting wrongdoing, with individual payments estimated at $89 to $178 per valid claim.
PeopleFinders' self-published CCPA metrics for January 1 through December 31, 2025 report 773,547 right-to-opt-out requests received, of which 228,704 were complied with in whole and 544,843 were denied (denials attributed to requesters not being covered consumers or records not being located); all 2,847 deletion requests were complied with only in part under statutory exemptions.
PeopleFinders' privacy notice discloses use of Google Analytics, Microsoft Clarity session replay and heatmaps, and Google DoubleClick advertising technologies on its sites, and separately states that it does not respond to or honor browser Do Not Track signals.
PeopleFinders' opt-out notice states that submitting its opt-out form is not sufficient to stop cookie-based selling or sharing: visitors must additionally adjust cookie settings or broadcast an opt-out preference signal such as Global Privacy Control to stop sale or sharing that occurs through its tracking technologies.
A fetch of the peoplefinders.com homepage source on 2026-08-02 shows the page loading Google Tag Manager (container GTM-56XLRM) and the Visual Website Optimizer (VWO) experimentation/tracking script from dev.visualwebsiteoptimizer.com.