OkCupid is an online dating app operated by Match Group, Inc. (NASDAQ: MTCH) as part of its Evergreen & Emerging business unit, alongside Match, Meetic, and Plenty Of Fish; Match Group's 2025 Form 10-K notes OkCupid launched in 2004 and uses a Q&A-driven matching approach. OkCupid's own privacy.okcupid.com and www.okcupid.com legal pages returned a Cloudflare block (403), and a Wayback snapshot returned only a client-side-rendered JavaScript shell with no policy text, so this dossier relies on the Apple App Store privacy label (developer: Match Group Americas, LLC), Match Group's SEC 10-K, and the FTC's public case record rather than OkCupid's own policy prose. The App Store label discloses a Sensitive Info data category, precise location, and photos/videos collected for Product Personalization, a "Third-Party Advertising" purpose, and a Data Used to Track You list spanning Purchases, Identifiers, and Usage Data — a broader cross-app tracking declaration than peer labels for Tinder and Hinge, which list Identifiers only. Match Group's 10-K discloses an active, unresolved FTC Civil Investigative Demand opened in March 2020 specifically into "allegedly wrongful conduct of OkCupid in 2014" and OkCupid's 2019 public statements about that conduct, and the FTC's separate $14 million September 2025 settlement with Match Group explicitly names OkCupid among the dating services covered by that deceptive-billing/advertising order.
TRACK RECORD
1 ENFORCEMENT ACTION
The FTC's public case page for Match Group, Inc. (Matter/File No. 172-3013) states that in September 2025 the FTC announced a $14 million settlement with Match Group, and explicitly names OkCupid, alongside Match.com, PlentyOfFish, and The League, among the dating services covered by the deceptive-guarantee and cancellation-practice order.
OkCupid's Apple App Store privacy label discloses that data linked to the user's identity for the "Product Personalization" purpose spans Purchase History, Precise Location, Coarse Location, Contact Info (Name), Photos or Videos, other user content, Device ID, Usage Data, and a dedicated "Sensitive Info" category.
OkCupid's Apple App Store listing names its developer as Match Group Americas, LLC, and states the privacy-practice disclosures were self-reported by that developer, not independently verified by Apple.
Match Group, Inc.'s Form 10-K filed with the SEC shows its common stock is registered and quoted on the Nasdaq Global Select Market under ticker MTCH, and separately describes OkCupid (launched 2004) as one of the brands within its Evergreen & Emerging business unit.
OkCupid's Apple App Store privacy label lists a "Third-Party Advertising" purpose for data linked to the user, covering Coarse Location, Device ID (Identifiers), Usage Data, and Advertising Data, separately from a "Developer's Advertising or Marketing" purpose.
The FTC's public case page for Match Group, Inc. (Matter/File No. 172-3013) states that in September 2025 the FTC announced a $14 million settlement with Match Group, and explicitly names OkCupid, alongside Match.com, PlentyOfFish, and The League, among the dating services covered by the deceptive-guarantee and cancellation-practice order.
Match Group's 10-K discloses that on March 19, 2020 the FTC issued an initial Civil Investigative Demand specifically requiring Match Group to produce documents about "allegedly wrongful conduct of OkCupid in 2014" and OkCupid's 2019 public statements about that conduct; as of the filing the FTC's petition to enforce the CID had been granted in part and denied in part, and Match Group states it intends to defend vigorously.
OkCupid's Apple App Store privacy label states that Purchases, Identifiers, and Usage Data may be used to track the user across apps and websites owned by other companies — three self-declared categories, versus a single "Identifiers" category on tinder's and hinge's labels.