Nintendo is a Kyoto-headquartered video game company (Nintendo Co., Ltd., Tokyo Stock Exchange Prime Market: 7974) that operates Nintendo Account, Nintendo Switch Online, and the Nintendo Switch App, distributed in North America by its subsidiary Nintendo of America Inc. Nintendo's own privacy policy discloses broad collection of device identifiers, advertising identifiers, gameplay/service-use data, and profiling inferences, states it "will not sell" personal information but permits third-party service providers to share data for advertising "across different sites, services, and devices," and separately says consent-based health data (e.g. step counts) is not used for marketing. Ownership is fully traceable through Nintendo's own investor-relations pages listing its stock exchange, ticker, and named subsidiaries. In April 2020, Nintendo disclosed that credential-stuffing attacks led to unauthorized logins on some Nintendo Network IDs and linked Nintendo Accounts; Nintendo of America's own notice states there was no evidence its databases, servers, or services were breached and that no credit card information was compromised, and Nintendo discontinued the vulnerable NNID sign-in path and reset affected passwords.
TIMELINE
NO ENTRIES ON FILE YET.
TOOLS WE RECOMMEND
PLUS
RECEIPTS
9 ON FILE
[2026-04-01] · COLLECTION
Nintendo's privacy policy discloses collection of granular device and advertising identifiers, IP address, and other online identifiers, alongside gameplay, service-use history, and connection data used to generate behavioral "inferences" about user preferences and characteristics; the same policy separately states consent-based health data (e.g. step counts) is not used for marketing or advertising.
Nintendo Co., Ltd.'s corporate "Company Profile" page names Nintendo of America Inc. among its principal affiliated companies, alongside Nintendo of Canada, Nintendo of Europe SE, Nintendo Australia, and other regional subsidiaries.
Nintendo Co., Ltd.'s investor-relations "Status of Shares" page states the company's stock is listed on the Tokyo Stock Exchange Prime Market under stock code 7974, as of March 31, 2026.
Nintendo's privacy policy states Nintendo does not and will not sell users' information to third parties, but that it shares information with third-party service providers for business purposes including advertising "based on users' online activities over time and across different sites, services, and devices."
Nintendo of America's companion English-language support notice on the same 2020 incident states there was no evidence that Nintendo's databases, servers, or services were breached and confirms no credit card information was compromised, while describing remediation steps taken to safeguard affected customers.
Nintendo's own notice (dated April 24, 2020, updated June 9, 2020) confirms that login IDs and passwords illegitimately obtained from outside Nintendo's own services were used in credential-stuffing attacks that produced impersonation logins to Nintendo Network IDs beginning around early April 2020, some of which cascaded into unauthorized logins to linked Nintendo Accounts.
The Nintendo Switch App's Apple App Store privacy label (developer: Nintendo Co., Ltd.) discloses that data including Contact Info, Identifiers, and Usage Data is linked to the user's identity and used for Analytics and Product Personalization purposes; the label does not carry the separate "used to track you across apps and websites owned by other companies" disclosure that some ad-supported peers carry.
Nintendo's privacy policy states it may permit third-party service providers to set cookies and similar technologies within its services to perform analytics functions and to provide users with targeted advertisements.