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Natural Cycles
HEALTH & FITNESS
LAST UPDATED 19 AUG 2026

WHAT THE POLICIES SAY

Natural Cycles is an FDA-cleared, non-hormonal birth-control app run by NaturalCycles Nordic AB, part of a corporate group that also includes NaturalCycles AG (Holding) and NaturalCycles USA Corporation, headquartered in Stockholm. Its Privacy Policy states the company never sells personal data and describes extensive vetting of processors, but the same policy also carries the mandatory US statutory notice "We may sell your sensitive personal data" (a byproduct of CCPA/CPRA's broad definition of "sale"), discloses use of third-party analytics providers including Google Analytics, and describes matching hashed contact and device data against social media platforms to build advertising "Custom Audiences." Its Apple App Store privacy label independently corroborates a Third-Party Advertising data category and discloses Contact Info as data that may be used to track users across other companies' apps. Natural Cycles self-certifies to the EU-U.S. and Swiss-U.S. Data Privacy Framework for transatlantic data transfers. No FTC, state-AG, or EU data-protection-authority privacy enforcement action was found in the primary sources checked; a 2018 Swedish Medical Products Agency review of contraceptive-effectiveness reports and a 2018 UK ASA advertising-standards ruling are device-regulatory and ad-standards matters, not privacy findings, and are not scored here.

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COLLECTION
Natural Cycles' Apple App Store privacy label lists a broad set of data categories 'Linked to You' by default, including Health & Fitness/Health data, Sensitive Info, Purchase History, Identifiers (User ID), and Contact Info (email address, name), used for purposes including App Functionality, Analytics, Product Personalization, the developer's own Advertising or Marketing, and Third-Party Advertising.
apps.apple.com ↗
OWNERSHIP TRANSPARENCY
Apple's own structured (JSON-LD) developer data on the Natural Cycles App Store listing independently names 'NaturalCycles Nordic AB' as the app's author/organization, corroborating the operating entity named in Natural Cycles' own Privacy Policy from a source outside the company's control.
apps.apple.com ↗
[2025-08-07] · OWNERSHIP TRANSPARENCY
Natural Cycles' Privacy Policy states the policy covers three named entities that collectively act as data controller of the Services: NaturalCycles AG (Holding), NaturalCycles Nordic AB, and NaturalCycles USA Corporation.
naturalcycles.com ↗
SHARING
Natural Cycles' Apple App Store privacy label independently discloses a 'Third-Party Advertising' purpose tied to Contact Info (email address) among the data categories linked to a user's identity, corroborating the ad-sharing practice described in the company's own Privacy Policy.
apps.apple.com ↗
[2025-08-07] · SHARING
Natural Cycles' Privacy Policy states the company never sells personal data and vets processors before engaging them, but the same policy carries a mandatory US statutory notice that it may sell sensitive personal data under certain state laws' broad definitions, and separately describes matching hashed (pseudonymized) contact and device data against social media platforms to build 'Custom Audiences' and 'Lookalike Audiences' for targeted advertising.
naturalcycles.com ↗
[2025-08-07] · TRACK RECORD
Natural Cycles' Privacy Policy states the company complies with the EU-U.S. and Swiss-U.S. Data Privacy Frameworks as administered by the U.S. Department of Commerce, and has self-certified adherence to those principles for personal data transferred from the EU and Switzerland to the United States -- an externally administered (though self-certified, not independently audited) transatlantic-transfer compliance program.
naturalcycles.com ↗
TRACKING TECH
Natural Cycles' Apple App Store privacy label states that Contact Info collected by the app may be used to track users across apps and websites owned by other companies -- cross-app/cross-site tracking disclosed for default use of the app.
apps.apple.com ↗
[2025-08-07] · TRACKING TECH
Natural Cycles' Privacy Policy states the company receives Device and Usage Data about users from third-party analytics providers, naming Google Analytics specifically, in addition to Transaction and Contact Data from its payment service providers.
naturalcycles.com ↗
LAST REVIEWED 2026-08-19 · METHODOLOGY v1.7