Mercedes-Benz USA, LLC is the U.S. sales and service subsidiary of Mercedes-Benz Group AG, a German public stock corporation (Aktiengesellschaft) headquartered in Stuttgart and listed on the Frankfurt Stock Exchange. MBUSA's own Privacy Policy discloses broad categories of collected personal data spanning personal identifiers, financial and insurance information, biometric data used for identity verification, internet activity, connected-vehicle geolocation, and purchase history, sourced from customers, dealers, and the vehicles/devices used to access online or connected services. The policy discloses routine sharing with authorized dealers, affiliated Mercedes-Benz Group companies, service providers, and marketing partners, and separately self-declares that some disclosures to dealers and marketing partners may constitute a 'sale' or 'sharing' under state privacy law; the company's own App Store privacy label for its companion app declares data linked to identity (Contact Info, User Content, account Identifiers) for app functionality but does not declare a 'Data Used to Track You' category. A widely reported 2021 incident — a third-party vendor's misconfigured cloud storage exposing sensitive information for fewer than 1,000 customers and interested buyers — matches the entity brief but could not be confirmed against a live, fetchable primary source within this review's tool budget (the mbusa.com press release blocked automated requests and the one permitted Wayback snapshot also failed), so no claim is attached for it and this is flagged for the human reviewer.
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MBUSA's Privacy Policy lists Geolocation Data among the categories of personal information it collects, sourced from 'devices and platforms, including vehicles' used to access MBUSA's online or connected services, alongside personal identifiers, financial information, insurance information, biometric information, internet activity, and purchase history collected elsewhere in the same table.
MBUSA's own Privacy Policy names 'Mercedes-Benz Group companies' as an affiliate category with which it may share customer information, directly linking the U.S. retail subsidiary (Mercedes-Benz USA, LLC) to its German parent, Mercedes-Benz Group AG.
Wikidata's registry entry for Mercedes-Benz Group records its legal form as a German public stock corporation (Aktiengesellschaft), headquartered in Stuttgart and listed on the Frankfurt Stock Exchange, with named major shareholders including Kuwait Investment Authority, BlackRock, and Geely chairman Li Shufu.
MBUSA's Privacy Policy discloses that it shares personal information with categories of recipients including authorized dealers, service providers, affiliated Mercedes-Benz Group companies, vehicle-services providers, and marketing partners, stating it may share information with marketing partners, with consent or when permitted by law, to provide relevant offers.
A vendor informed Mercedes-Benz USA on June 11, 2021 that personal information belonging to a small number of customers and interested buyers -- including driver's license numbers, Social Security numbers, credit card information, and dates of birth -- had been inadvertently made accessible on a cloud storage platform; the exposed records had been submitted on dealer and Mercedes-Benz websites between January 1, 2014 and June 19, 2017.
The Mercedes-Benz (USA/CA) app's own Apple App Store privacy-nutrition label declares 'Data Not Linked to You' data (Device ID, for Analytics) and separately declares 'Data Linked to You' (Contact Info, User Content, Identifiers) for App Functionality, with no 'Data Used to Track You' category self-declared anywhere on the label.
MBUSA's Privacy Policy states that third parties and service providers may place and access cookies, pixel tags, or similar technologies on a visitor's device on the MBUSA Platform to serve ads or content personalized to interests inferred from browsing, and that MBUSA does not control these third parties' collection, use, or sharing of information.