Lose It! is a calorie-counting app operated by FitNow, Inc. Contrary to the private-company premise commonly assumed for smaller nutrition apps, FitNow's own privacy policy states directly that 'FitNow is owned by Ziff Davis Inc.' and that Lose It! 'is a subsidiary of Ziff Davis, LLC' -- Ziff Davis, Inc. is a publicly traded, SEC-registered media/technology holding company (confirmed via SEC EDGAR), and the policy's contact address routes through Everyday Health, another Ziff Davis brand, at 360 Park Avenue South, New York. The policy's own summary states Lose It! collects diet data, optional genetic data, and device/contact information, and explicitly discloses that it shares personally identifying data 'With third parties such as advertisers and business partners' and with 'other businesses owned by Ziff Davis, Inc. ("Ziff Davis Companies").' A Texas-specific notice states 'We may sell your sensitive personal data, as defined under and in accordance with Texas law.' The app's own iOS App Store privacy label discloses a 'Data Used to Track You' category (Contact Info, Identifiers, Usage Data) for cross-app/cross-site tracking. No breach was found in this research; the policy's Data Security and Breach Handling section is a standard disclaimer, not a named-firm audit.
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FitNow's Privacy Policy Summary for Lose It! states the company collects 'personal diet data entered by users into our products (such as height and weight, gender, and details about food and drinks), genetic data (where provided by a user), and information about your use of our products (like contact and device information)', and that 'Users must specifically consent to the sharing of genetic data with us.'
SEC EDGAR's company search confirms 'ZIFF DAVIS, INC.' as CIK 0001084048, a New York-based, SEC-registered company (SIC 4822), corroborating the parent-company relationship FitNow discloses in its own privacy policy ('FitNow is owned by Ziff Davis Inc.').
FitNow's privacy policy directly states 'FitNow is owned by Ziff Davis Inc.' and separately that 'Lose It! is a subsidiary of Ziff Davis, LLC, a member of the Digital Advertising Alliance ("DAA") in the U.S., E.U. and Canada,' naming the parent company in the operator's own policy text; the policy's contact address is given as Everyday Health, 360 Park Avenue South, 17th Floor, New York, New York 10010, another Ziff Davis-owned brand.
FitNow's Privacy Policy Summary states Lose It! shares data that personally identifies users 'With third parties such as advertisers and business partners,' and elsewhere states 'FitNow is owned by Ziff Davis Inc. We share your information with other businesses owned by Ziff Davis, Inc. ("Ziff Davis Companies") to assist us in operating our services, improving them, and further developing them.' A Texas-specific notice on the same page states directly that the company may sell users' sensitive personal data.
FitNow's privacy policy's 'Data Security and Breach Handling' section states the company 'have implemented appropriate technical and organizational security measures to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, unauthorized access,' while also disclaiming that it 'cannot guarantee there will not be a breach, and we are not responsible for any breach of security or for the actions of any third parties.' No breach disclosure or regulator action specific to Lose It!/FitNow was found in this research.
FitNow's privacy policy states that 'Lose It! and/or certain third parties may collect information about you for online behavioral advertising ("OBA") purposes in order for you to receive relevant interest-based advertising on the Services and on other websites, platforms and media channels,' and gives the example that reading an article on a subject may result in 'cookies from a vendor to later serve you an advertisement for a particular product.'
The Lose It! iOS App Store privacy label discloses a 'Data Used to Track You' category stating that Contact Info, Identifiers and Usage Data 'may be used to track you across apps and websites owned by other companies,' and a separate 'Data Linked to You' category listing a 'Third-Party Advertising' data use covering Contact Info, Email Address, Identifiers, Device ID, Usage Data, Product Interaction and Advertising Data.