LiveRamp Holdings, Inc. (NYSE: RAMP), successor to Acxiom, operates an identity-resolution and data-collaboration platform that its own privacy notices describe as collecting offline identifiers (including social security and driver's license numbers), online identifiers, and device data, which it discloses, uses, and "may sell" to advertisers, ad platforms, and data partners. The company is a registered data broker in California, has been the subject of a 2024 GDPR complaint filed with the UK ICO and French CNIL by Open Rights Group alleging its RampID identity-graph system lacks a clear lawful basis and adequate transparency, and in July 2025 a federal court in the Northern District of California allowed a putative class action (Riganian v. LiveRamp Holdings) alleging Wiretap Act and California Invasion of Privacy Act violations to proceed. LiveRamp's corporate history and ownership as a publicly traded successor to Acxiom are documented in SEC filings, providing a relatively traceable corporate structure compared to its data-handling practices.
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A September 2024 Consumer Watchdog report on data brokers states that, per California Data Broker Registry disclosures, LiveRamp does not report collecting data in the minors or geolocation categories, unlike Experian and Acxiom.
LiveRamp's Product and Service Privacy Policy states that it collects social security numbers and driver's license numbers, which it identifies as "sensitive personal information" under state privacy laws, using this data for identity resolution.
An SEC Form 10-Q filing discloses that on September 20, 2018, Acxiom Holdings, Inc. became the successor issuer to Acxiom Corporation via a holding company reorganization, and that on October 1, 2018 the company changed its name to LiveRamp Holdings, Inc.
LiveRamp's California data broker registration lists a dedicated opt-out portal and phone line for California residents to submit requests to not sell or share personal information, indicating the company treats such sale/sharing as an ongoing practice subject to opt-out.
A September 2024 Consumer Watchdog report states that LiveRamp, as a registered California data broker, disclosed sending data to a list of companies that includes Amazon, Disney, Fox, Comcast, Google, Uber, and Warner Bros.
LiveRamp's Product and Service Privacy Policy states that it "collect[s], use[s], disclose[s], and may sell personal information" for the purpose of building products and services for advertisers, ad platforms, and data platforms related to marketing, advertising, analytics, attribution, fraud detection, and reporting.
In February 2024, Open Rights Group submitted complaints to the UK Information Commissioner's Office and the French CNIL regarding LiveRamp's adtech and identity-resolution system, based on a Cracked Labs technical report analyzing LiveRamp's RampID software documentation.
A July 2025 federal court order in Riganian v. LiveRamp Holdings describes plaintiffs' allegations that LiveRamp's RampID identity-graph system aggregates data from online sources such as cookies and tracking pixels together with offline identifiers to build persistent, cross-device identity profiles used in its commercial Data Marketplace.
LiveRamp's Web Privacy Policy discloses that it collects personal information via "cookies and similar online tracking technologies" when visitors access videos or other content on LiveRamp websites.