Linktree is a privately held, VC-backed "link-in-bio" landing-page service run by Linktree Pty Ltd, headquartered in Melbourne, Australia (founded 2016 by Alex Zaccaria, Anthony Zaccaria and Nick Humphreys), with 70M+ users worldwide. Its own privacy notice discloses sharing information with third-party advertising networks and marketing service providers, use of cookies and pixels for personalized advertising, and states plainly that its own use of cookies "may also constitute a sale or sharing of personal information under California law." Its App Store privacy label confirms Browsing History and Identifiers are used to track users across other companies' apps and sites, and that a broad set of linked data is used for the developer's own advertising/marketing purposes. Linktree publishes a biannual DSA transparency report disclosing legal-request and IP-report volumes; no breach, FTC action, or lawsuit judgment was found from a primary source in this review.
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Linktree's App Store privacy label discloses that data linked to a user's identity — including Contact Info, User Content, Browsing History, Identifiers, User ID, Device ID and Usage Data — is used for the developer's own advertising or marketing purposes.
Linktree's CCPA disclosure lists the categories of personal information it collects, including online usage information such as browsing history and search history, and geolocation data such as country and zip code, in addition to identifiers, payment records, demographic characteristics, and inferences derived from personal information.
Linktree's privacy notice identifies Linktree Pty Ltd as the entity to contact for privacy requests, with a registered postal address in Collingwood, Victoria, Australia.
Linktree's own About page states the company was founded in 2016 by brothers Alex and Anthony Zaccaria and business partner Nick Humphreys, is headquartered in Melbourne, Australia with offices in Sydney, San Francisco and Los Angeles, and now serves 70M+ users worldwide.
Linktree's privacy notice states it may share customer-account and commercial information with brand partners to advance its commercial and economic interests, and states outright that its own use of cookies may itself constitute a sale or sharing of personal information under California law.
Linktree publishes a biannual DSA transparency report disclosing the volume of legal information requests and intellectual-property reports it receives; the July-December 2024 report discloses four legal information requests received during that period, alongside IP-report response-time metrics.
Linktree's privacy notice discloses that third-party advertising networks and marketing service providers it partners with may use cookies, pixels and similar technologies on Linktree to collect device identifiers, IP address and usage data for personalized advertising and effectiveness measurement.
Linktree's App Store privacy label confirms that Browsing History and Identifiers data may be used to track users across apps and websites owned by other companies.