Life360

SMART HOME & IOT

LAST UPDATED 20 SEP 2026

OF 100

PARANOIA SCORE

WHAT THE POLICIES SAY

Life360, Inc. (NASDAQ: LIF) is a publicly traded family-location-sharing app that also owns the Tile Bluetooth tracker line and Life360 Pet GPS devices. Its own Privacy Policy states it collects precise geolocation, driving-event, and movement data with consent, and separately discloses under state "sale"/"sharing" laws that it licenses precise geolocation data to business partners for their own advertising and monetization purposes; its 2025 Form 10-K confirms about 7% of total revenue comes from selling data insights derived from member data. The company's practices around location-data sale drew scrutiny after a December 2021 investigation found it supplying roughly a dozen data brokers, prompting a January 2022 announcement that it would phase out its broker deals except with Allstate's Arity and continue selling aggregated data to Placer.ai, though its current policy still discloses licensing that data for advertising. In June 2024 a hacker accessed an internal Tile tool used for law-enforcement location-data requests and stole customer data including names, addresses, emails, and phone numbers; Life360's 2025 10-K separately discloses prior "credential stuffing attacks and other security incidents," including unauthorized access to member data, which it says it determined were not material. A proposed class action filed in January 2023 in federal court in California alleges Life360 sold users' location data without permission; Life360 said in a May 2023 SEC filing that it intends to defend against the claim.

TRACK RECORD

1 BREACH · 1 ENFORCEMENT ACTION

BREACH LEDGER

[2024-03-01] · BREACH

Have I Been Pwned lists a breach record for Life360: "Life360".

Approximately 442,519 accounts affected, per HIBP.

Exposed: Email addresses, Names, Phone numbers.

haveibeenpwned.com ↗

Breach data: Have I Been Pwned (haveibeenpwned.com), CC BY 4.0

ENFORCEMENT

[2026-03-02]

Life360's Form 10-K discloses that the company has previously experienced credential stuffing attacks and other security incidents, including coding issues and instances of unauthorized access to certain member data, which it states it determined were not material.

sec.gov ↗

TIMELINE

1 ENTRY

[2026-09-20] · NEW RECEIPTS

4 new sources on file for Life360.

Life360's file gained 4 new sourced claims since its last review.

themarkup.org ↗

ULTIMATE PARENT

Life360

THIS FILE HEADS ITS OWN CHAIN.

SUBSIDIARIES ON FILE (1)

TOOLS WE RECOMMEND

PLUS

RECEIPTS

14 ON FILE

COLLECTION

Google Play's mandatory Data safety section for the Life360 Android app self-declares that the app may collect data types including 'Personal info, Messages and 5 others', the store's own developer-declared collection-category disclosure, corroborating the broad collection scope described in Life360's own privacy policy.

play.google.com ↗

[2021-12-06] · COLLECTION

Through interviews with two former Life360 employees and two people who formerly worked at the location data brokers Cuebiq and X-Mode, all of whom spoke on condition of anonymity, The Markup reported in December 2021 that all four described Life360 as one of the largest sources of data for the location data industry. A former X-Mode engineer told The Markup that the raw location data X-Mode received from Life360 was among its most valuable offerings due to the sheer volume and precision of the data. Life360 CEO Chris Hulls responded that the company had "no means to confirm or deny the accuracy" of whether Life360 is among the largest sources of data for the industry.

themarkup.org ↗

[2026-03-02] · OWNERSHIP TRANSPARENCY

Life360's Form 10-K states it is a Delaware corporation whose common stock began trading on Nasdaq under the symbol "LIF" on June 6, 2024, after previously trading as CHESS Depositary Interests on the Australian Securities Exchange under the symbol "360" since May 2019, and the filing identifies Tile as an acquired hardware subsidiary.

sec.gov ↗

SHARING

Google Play's Data safety section for the Life360 Android app self-declares that the app may share Location and Health and fitness data types with third parties, corroborating the location-licensing-for-advertising disclosures in Life360's own privacy policy and its 10-K's data-insights revenue line.

play.google.com ↗

[2021-12-06] · SHARING

An investigation by The Markup (Jon Keegan and Alfred Ng, December 6, 2021) reported that Life360, then used by 33 million people worldwide and marketed to parents as a way to track their children's movements, was selling data on kids' and families' whereabouts to approximately a dozen data brokers who had sold data to virtually anyone willing to buy it. The Markup identified brokers including Cuebiq and X-Mode among the recipients, and Life360 founder and CEO Chris Hulls confirmed that X-Mode buys data from Life360 and is one of "approximately one dozen data partners," adding "We see data as an important part of our business model." The characterization of these transfers as sales of kids' and families' location data is The Markup's reporting.

themarkup.org ↗

[2022-01-27] · SHARING

The Markup reported on January 27, 2022 that, in a quarterly activities report to its investors on the Australian Securities Exchange, Life360 founder and CEO Chris Hulls announced that Life360 would phase out all of its location data deals except with Allstate's Arity, and that the app, which The Markup described as having more than 35 million users worldwide, would still sell location data to Placer.ai but in aggregate rather than raw, precise form. The announcement was therefore a narrowing of Life360's location data sales, not a full stop: sales to Arity were to continue and aggregated sales to Placer.ai were to continue.

themarkup.org ↗

[2026-03-02] · SHARING

Life360's Form 10-K for fiscal year 2025 states the company generates indirect revenue from key partners through the sale of data insights derived from the personal data it collects from members, representing about 7% of total revenue in each of 2023, 2024, and 2025.

sec.gov ↗

[2021-12-06] · TRACK RECORD

A December 2021 investigation found that Life360 was selling precise location data on kids' and families' whereabouts to roughly a dozen data brokers who had sold data to virtually anyone willing to buy it.

themarkup.org ↗

[2022-01-27] · TRACK RECORD

In January 2022, following the Markup's reporting, Life360 announced it would phase out its location data deals except with Allstate's Arity (precise location) and aggregated data sales to Placer.ai, cutting off what four former industry insiders interviewed by The Markup had described as one of the location-data industry's largest sources.

themarkup.org ↗

[2023-06-01] · TRACK RECORD

The Markup reported on June 1, 2023 (Jon Keegan) that a proposed class action was filed against Life360 on January 12, 2023 in the U.S. District Court for the Northern District of California, brought on behalf of a Florida minor and his family, alleging that Life360 sold users' location data without permission and alleging unjust enrichment, citing The Markup's December 2021 investigation. The complaint alleges the data sold could be used to identify users and their visits to sensitive locations, including places of religious worship, domestic abuse shelters and medical facilities. These are allegations in an unadjudicated complaint, not findings. Life360 disclosed the suit in its May 15, 2023 quarterly SEC filing and said it "intends to defend against the claim"; spokesperson Ed Tagliaferri told The Markup that Life360 does not comment on pending litigation and "remains committed to transparency and choice." On May 26, 2023 the judge approved an order delaying proceedings until after a private mediation session on August 21, 2023. The outcome of the case is not covered by this source.

themarkup.org ↗

[2024-03-01] · TRACK RECORD

Have I Been Pwned's breach catalog lists the "Life360" incident (life360.com), breach date 2024-03-01, affecting approximately 442,519 accounts. Data classes exposed per HIBP: Email addresses, Names, Phone numbers. Source: Have I Been Pwned (haveibeenpwned.com), CC BY 4.0.

haveibeenpwned.com ↗

[2024-06-12] · TRACK RECORD

In June 2024, a hacker gained access to internal tools used by Tile (owned by Life360), including one that processes location-data requests for law enforcement, and stole customer data such as names, physical addresses, email addresses, and phone numbers.

404media.co ↗

[2026-03-02] · TRACK RECORD

sec.gov ↗

TRACKING TECH

Apple's App Privacy label for the Life360 iOS app discloses, under 'Data Used to Track You', that Identifiers data may be used to track the user across apps and websites owned by other companies -- Apple's App Store disclosure format for cross-app/cross-site ad tracking, distinct from and corroborating the tracking-technology categories Life360 discloses in its own privacy policy.

apps.apple.com ↗

DATA SOURCES

Have I Been Pwned (haveibeenpwned.com)

CC BY 4.0 · HAVEIBEENPWNED.COM ↗

Claims are summarized from these sources and may be edited from the original.

LAST REVIEWED 2026-09-20 · METHODOLOGY v1.7