King (King.com Limited, Malta-headquartered maker of Candy Crush) is part of the Activision Blizzard family of companies, which itself joined Microsoft in October 2023; King's own Terms and Conditions directs legal/withdrawal correspondence to 'Activision Blizzard UK Ltd,' and Microsoft's FY2024 10-K confirms Activision Blizzard joined Microsoft. King's privacy policy discloses device, gameplay, and cookie-based data collection, use of Android advertising ID / Apple IDFA and tracking pixels for ad identification, and named third-party tools including Google Analytics, Facebook, and Adjust. The policy explicitly defines California's 'sale or sharing' opt-out to include 'the transfer of data to third parties to personalize ads for you,' implying that absent an opt-out, King transfers data to advertising partners for ad personalization. The policy also discloses disclosure of personal information to unnamed 'Various Group Companies ... for their own purposes, including marketing.' No breach disclosure, regulator action, or named-firm security audit specific to King was found in this research at draft time.
TIMELINE
NO ENTRIES ON FILE YET.
ULTIMATE PARENT
TOOLS WE RECOMMEND
PLUS
RECEIPTS
6 ON FILE
COLLECTION
King's privacy policy states that most information it collects comes directly from the user or their device, including device information, country/region, and game-play information; the same policy separately discloses collection of age/date of birth, state-or-country-level location, and the content of messages sent using in-game chat and messaging features.
King's own Terms and Conditions state that for purchases made directly through King, users must exercise their right of withdrawal by informing 'Legal Team, Activision Blizzard UK Ltd of The Ampersand Building, 178 Wardour Street, London, W1F 8FY, United Kingdom,' directly naming Activision Blizzard as the corporate entity behind King's UK legal contact.
Microsoft's FY2024 Form 10-K states that Activision Blizzard, Inc. joined Microsoft in October 2023, confirming the acquisition as completed (not pending) and establishing Microsoft Corp. (NASDAQ: MSFT) as the ultimate parent of the Activision Blizzard corporate family that includes King.
King's privacy policy defines the CCPA right to opt out of 'sale or sharing' of personal information as including 'the transfer of data to third parties to personalize ads for you,' directly acknowledging that, absent an opt-out, King transfers user data to third parties including advertising partners for ad personalization; the same policy separately discloses disclosure of personal information (gameplay data, communications, usage data, purchase history) to unnamed 'Various Group Companies which may use the personal information for their own purposes, including marketing.'
King's privacy policy states that service providers processing information on its behalf 'take a range of security measures designed to help protect your personal information and maintain an appropriate level of security,' but adds it 'cannot guarantee the absolute security' of information; no breach disclosure, regulator action, or named-firm audit specific to King was found in this research at draft time.
King's privacy policy names third-party tools including Google Analytics, Facebook, and Adjust, and explains that ad identifiers such as the Android advertising ID and IDFA 'allow companies (including marketers and advertisers) to recognize your device when you use websites and applications.'