Kindle is Amazon's e-reader app and device line for buying, syncing, and reading digital books, operated directly by Amazon.com, Inc. (a Delaware-incorporated, SEC-reporting public company) rather than a separate subsidiary. Amazon's own Kindle Store Terms of Use state that the Kindle Software reports usage information back to Amazon, including last page read, viewing data, and search queries, handled under the general Amazon.com Privacy Notice. Apple's App Store privacy label for the Kindle app discloses identity-linked data (search history, contact info, coarse location, identifiers, purchase history) used for Amazon's own advertising/marketing and analytics purposes, but does not declare a "Data Used to Track You" category, unlike some ad-network-heavy peers. No Kindle-specific enforcement action or breach was found within the drafting budget; Amazon's FY2025 Form 10-K discloses a company-wide FTC lawsuit settlement in Q3 2025 that increased operating expense, without detailing the underlying subject matter in the cited excerpt.
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Amazon's Kindle Store Terms of Use state that Kindle Software provides Amazon with information about the user's use of the software, including interaction with content, such as last page read, content used/distributed/archived, and viewing data and search queries, plus device signal strength and uptime/log data, and that this information may be stored on servers outside the user's country.
Amazon's Form 10-K for fiscal year 2025 (filed with the SEC, CIK 0001018724), a Delaware-incorporated registrant, states that Amazon.com, Inc. directly manufactures and sells the Kindle device line as part of its consumer electronics business, alongside Fire tablet, Fire TV, Echo, Ring, and eero.
Apple's App Store privacy label for the Kindle app ties identity-linked Search History, Contact Info (email, name, phone), and Coarse Location data to a "Developer's Advertising or Marketing" purpose, indicating Amazon's own first-party use of this data for advertising/marketing rather than a separately declared third-party ad-network sharing purpose.
Kindle's Terms of Use state that linking an Amazon account to a Third-Party Service (such as a cloud storage service) causes that third party to share information about the user and their use of that service with Amazon, which Amazon may then use, copy, modify, store, and display to provide and improve its services, handled under the Amazon.com Privacy Notice.
Amazon's Form 10-K for fiscal year 2025 discloses that a year-over-year increase in "Other Operating Expense (Income), Net" was primarily related to the settlement of a lawsuit with the Federal Trade Commission in Q3 2025; the filing excerpt does not specify the underlying allegations or whether Kindle/reading data was implicated.
The Kindle iOS app's Apple App Store privacy label discloses data linked to the user's identity used for the developer's own "Advertising or Marketing" (Location, Contact Info, Search History) and "Analytics" (Identifiers, Usage Data, Purchases, User Content) purposes; the label does not declare a "Data Used to Track You" category.