JetBlue Airways Corporation (NASDAQ: JBLU) is a U.S. public airline whose Privacy Notice (last updated June 2025) discloses collection of a broad range of personal information, including sensitive categories such as biometric data (fingerprints, digital photographs, retinal scans, facial-recognition data) and health information, and states JetBlue does not monitor or act on browser Do Not Track signals while engaging third-party ad networks and Google Analytics for interest-based advertising. The policy states JetBlue does not sell personal information to third parties, but does share information with co-branded/joint-marketing partners, ingests supplemental data from data brokers and resellers, and may share biometric boarding photos with U.S. Customs and Border Protection under CBP's biometric exit program on international flights. JetBlue's App Store privacy label independently confirms cross-app/website tracking (Contact Info, Diagnostics) tied to Third-Party Advertising use. JetBlue's own FY2025 Form 10-K (period 2025-12-31, filed 2026-02-12) confirms it is a Delaware corporation trading on NASDAQ under JBLU with 370,119,668 shares outstanding, and states the company has not identified any cybersecurity incidents that materially affected its business to date; no independent audit, breach notice, or privacy-specific regulator action was found in primary sources within scope.
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JetBlue's Privacy Notice (last updated June 2025) states that JetBlue may collect personal information that includes biometric data — fingerprints, digital photographs, retinal scans, and facial recognition data, collectively defined as "Biometric Data" — in connection with services such as a biometric-enabled boarding process that converts a photograph to a digital image used for identity verification.
JetBlue Airways Corporation's FY2025 Form 10-K (period ended 2025-12-31, filed 2026-02-12) states the company was incorporated in Delaware, that its common stock trades on the NASDAQ Global Select Market under the symbol JBLU, and reports 370,119,668 shares of common stock outstanding as of January 31, 2026.
JetBlue's Privacy Notice states "We do not sell personal information we hold about you to third parties," while separately disclosing that JetBlue shares information with partners for co-branded services and joint marketing, receives supplemental data from "data brokers or resellers," and may share the biometric boarding photograph with U.S. Customs and Border Protection on international flights as part of CBP's biometric exit program.
JetBlue's FY2025 Form 10-K states that, based on the company's current assessments, it has not identified any cybersecurity incidents that have materially affected its business, operations, or financial condition. This is a self-reported statement from the company's own filing, not an independent audit or breach-notification record; no separate regulator action, breach notice, or third-party security finding was located in primary sources within scope.
JetBlue's Apple App Store privacy label (self-reported by the developer) discloses a "Data Used to Track You" category — Contact Info and Diagnostics used to track the user across apps and websites owned by other companies — and separately lists Contact Info (email, name, phone number) used for "Third-Party Advertising."
JetBlue's Privacy Notice states the company does not monitor or act on browser "Do Not Track" signals, and separately describes use of tracking technologies and third-party ad-network participation (including Google Analytics, with an opt-out link) for analytics and interest-based/retargeted advertising.