IKEA is a global furniture and home-goods retailer; most physical stores and IKEA.com e-commerce are operated by Ingka Group, a private company founded in 1982 and self-described as "the largest IKEA franchisee," which is itself owned by a Dutch Stichting (foundation) with no shareholders or beneficial owners, while a separate entity, Inter IKEA Systems B.V., holds the IKEA brand and franchise system. IKEA's U.S. privacy policy discloses in-store tracking beyond a typical retailer -- including collecting device MAC address and location data from customers who join free in-store WiFi, and using computer-vision technology to measure store occupancy -- plus explicit CCPA-style self-declarations that it "sells" or "shares" personal information for targeted advertising and discloses information to "data brokers" for marketing purposes. Apple's App Store privacy label and IKEA's own cookie policy both confirm cross-app/cross-site advertising tracking. No independent audit, transparency report, or confirmed enforcement action was found from an IKEA or regulator primary source; a widely reported 2022 internal data-access incident affecting roughly 95,000 Canadian customers could not be verified against a primary IKEA or regulator page and was therefore excluded rather than cited.
TIMELINE
NO ENTRIES ON FILE YET.
TOOLS WE RECOMMEND
PLUS
RECEIPTS
6 ON FILE
[2026-01-28] · COLLECTION
IKEA's U.S. privacy policy discloses that when a customer uses IKEA's free in-store WiFi, IKEA collects the customer's device Media Access Control (MAC) address along with location data; the same policy separately lists 'store occupancy using computer vision technology' among its in-store data collection, stated to be used on an anonymous basis not linked to a particular user.
Ingka Group -- the private company that operates most IKEA retail stores and IKEA.com e-commerce -- states on its own corporate site that it was founded in 1982 and is 'the largest IKEA franchisee,' operating IKEA retail locations in 32 countries, and that Ingka Group is owned by a Dutch Stichting (foundation) with no shareholders or beneficial owners, with profits limited to reinvestment in the business or support of the IKEA Foundation's charitable work.
IKEA's privacy policy self-declares, in the context of state privacy law disclosure requirements, that IKEA 'sells' or 'shares' personal information for the commercial purpose of placing relevant content and advertisements across its own and other companies' websites, apps, and online media channels; the same policy separately discloses that IKEA may disclose customer information to data brokers and other third parties for marketing purposes, including for co-branded credit card offers.
IKEA's privacy policy states it has implemented various strategies, controls, policies, and measures -- including encryption and access controls -- to keep customer information secure, and reviews these measures on an ongoing basis. No independent audit, transparency report, or confirmed regulator enforcement action naming IKEA was located from an IKEA or regulator primary source.
Apple's App Store privacy label for the IKEA app discloses that Identifiers, Usage Data, and Diagnostics may be used to track users across apps and websites owned by other companies.
IKEA's cookie policy discloses that it uses marketing cookies specifically to track visitors across websites, in order to display advertisements it considers relevant to the individual user.