Hopper is a Montreal-based travel-booking app (flights, hotels, cars, homes) owned by privately held, VC-backed Hopper Inc.; press coverage places its valuation above US$5 billion with OMERS Ventures as its largest shareholder. Hopper's own privacy notice states it does not sell personal information and does not retain geolocation data, but it collects broad device and advertising identifiers, retains most personal data for an indefinite period, and shares device advertising IDs (IDFA/GAID) and cookie data with unnamed third parties to measure marketing effectiveness. Apple's App Store privacy label independently confirms Identifiers are used to track users across other companies' apps and websites, and that Purchase History and Search History are linked to identity for the developer's advertising/marketing purposes. No privacy-specific breach, FTC action, or regulator finding was located in the sources reviewed in this session; the privacy notice's only security-related language is generic fraud-prevention framing, not an audit.
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Hopper's Privacy Notice states that when using the Hopper Services, Hopper receives device information including device or browser type, operating system, hardware/software versions, display and locale settings, mobile carrier, IP address, and any device, OS, or advertising identifiers; the same notice states personal information is stored 'for an indefinite period of time as necessary to continue to provide the Services,' while separately stating Hopper does not retain geolocation data collected for search-field autofill.
The Hopper iOS App Store listing's App Privacy section (developer-declared) states that Purchase History and Search History are among the data collected and linked to the user's identity for the developer's own Advertising or Marketing purposes, in addition to Identifiers, User ID, Usage Data, and Product Interaction analytics.
The Globe and Mail (published 2022-11-08) reports that Capital One Financial Corp. made a further US$96-million equity investment in privately held, Montreal-based Hopper Inc. at a valuation exceeding US$5 billion, and quotes Hopper board member Damien Steel, managing partner at OMERS Ventures, identifying OMERS Ventures as Hopper's largest shareholder with a 10-to-15-percent stake.
Hopper's Privacy Notice states in its own words that 'Hopper does not sell your Personal Information,' while separately disclosing that Hopper shares user data with third-party travel service suppliers and travel-booking partners (such as Global Distribution System providers) as necessary to complete bookings, and transfers information globally within Hopper's corporate family ('Hopper Companies') and to external processing partners.
Hopper's Privacy Notice states that one purpose for which it uses collected data is to ensure the security of the Services, including verifying the validity of attempted bookings or payments and assessing fraudulent transactions or suspicious activity, which may include automated decision-making; no named audit, transparency report, breach disclosure, or regulator action was found for Hopper in the sources reviewed in this session.
Hopper's Privacy Notice states that, if enabled in device settings, Hopper may share the user's device advertising identifier (IDFA on iOS, GAID on Android) or cookie information with unnamed third parties for the purpose of analyzing the effectiveness of Hopper's current and future marketing activities, with an opt-out available via device/browser settings.
The Hopper iOS App Store listing's App Privacy section (developer-declared) states that Identifiers are among the data that 'may be used to track you across apps and websites owned by other companies' — Apple's own definition of cross-context tracking, applied here to Hopper's declared practices.