Hisense is a Chinese consumer-electronics conglomerate; its listed TV subsidiary, Hisense Visual Technology (Shanghai Stock Exchange: 600060), lists 'Hisense' as its parent organization per Wikidata. Hisense's smart-TV platform, VIDAA, runs an opt-in Automatic Content Recognition ('EV Service') feature per its own OS privacy policy, and discloses sharing viewing data and household IP addresses with advertising partner Nexxen for cross-device ad targeting, explicitly framing this as a CCPA 'sale' or 'sharing' that consumers can opt out of. On December 17, 2025, the Texas Attorney General announced it had secured a first-of-its-kind temporary restraining order against Hisense, barring the company from collecting, using, selling, sharing, disclosing, or transferring ACR data about Texans while a state lawsuit (one of five filed against major TV makers) proceeds — the most significant regulator action found for this entity.
TRACK RECORD
1 ENFORCEMENT ACTION
[2025-12-17]
The Texas Attorney General's own press release states that Attorney General Ken Paxton secured a temporary restraining order against Hisense on December 17, 2025, describing the ACR technology as capturing sound and image data every 500 milliseconds without consumer knowledge or consent, as part of a state lawsuit filed against Hisense and four other major TV companies.
VIDAA's own OS-level privacy policy states its Automatic Content Recognition-powered Enhanced Viewing Service (ACR-based content/ad recommendations) is an opt-in feature that users must affirmatively enable during setup or later in device settings, rather than being on by default.
Wikidata's entry for Hisense Visual Technology (the Shanghai Stock Exchange-listed TV subsidiary that operates the VIDAA platform) records 'Hisense' as its parent organization, tracing the ownership chain from the VIDAA-branded TVs to the wider Hisense conglomerate.
VIDAA's OS privacy policy states that third parties such as advertising partners may collect personal information from users, and explicitly characterizes this disclosure as a potential 'sale' or 'sharing' under California law that consumers have a right to opt out of.
The Texas Attorney General's own press release states that Attorney General Ken Paxton secured a temporary restraining order against Hisense on December 17, 2025, describing the ACR technology as capturing sound and image data every 500 milliseconds without consumer knowledge or consent, as part of a state lawsuit filed against Hisense and four other major TV companies.
VIDAA's OS privacy policy states that Viewing Data collected via ACR is used to help advertising partner Nexxen deliver and measure personalized ads across other devices sharing the same household IP address, based on audience segments built from viewing habits.
VIDAA's separate website privacy policy discloses automatic collection of IP address, browser details, referring/exit pages and site-navigation data via cookies and similar tracking identifiers when users browse VIDAA's website.