Hinge is a dating app operated by Match Group (NASDAQ: MTCH), which manages Hinge as one of four internal business units alongside Tinder, Evergreen & Emerging, and Match Group Asia; Match Group's 10-K describes Hinge as "Designed to be Deleted" and focused on users with higher relationship intent. Hinge's own privacy policy discloses collection of data that may be considered sensitive or special in many jurisdictions (sexual orientation, sexual life, health, racial or ethnic origin, religious beliefs, political affiliations) and optional face-geometry biometric data through Selfie Verification, and states Hinge "is part of the Match Group family of businesses" and shares data with its Affiliates, with a CCPA-style self-declared sale/share/targeted-advertising opt-out. The Apple App Store privacy label independently confirms an identifier is used to track users across other companies' apps and sites and flags a dedicated "Sensitive Info" data category, though unlike Tinder's label it lists no "Third-Party Advertising" purpose, only the developer's own advertising/marketing use. No privacy-specific enforcement action against Hinge or Match Group was found, but parent Match Group settled FTC deceptive-advertising/billing charges for $14 million in 2025 from a 2019 complaint.
TRACK RECORD
1 ENFORCEMENT ACTION
[2019-09-25]
The FTC's case against Match Group, Inc. (Matter/File No. 172-3013, complaint filed September 2019) resulted in a September 2025 settlement in which Match Group agreed to pay $14 million, permanently stop misrepresenting guarantees and locking consumers out of paid accounts, and simplify Match.com's cancellation process; the case addresses deceptive advertising, cancellation, and billing practices across Match Group's dating brands rather than data-privacy handling specific to any single brand.
Hinge's Apple App Store privacy label discloses a dedicated "Sensitive Info" data category, collected and used for both Product Personalization and App Functionality purposes, alongside standard categories like Purchases, Location, Contact Info, and User Content.
Hinge's privacy policy states that profile data users choose to provide may be considered sensitive or special in certain countries, expressly naming sexual orientation, sexual life, health, racial or ethnic origins, religious beliefs, and political affiliations, and separately discloses that optional features like Selfie Verification involve collecting face geometry data that may be considered biometric data in some jurisdictions.
Hinge's privacy policy names MTCH Technology Services Limited (1 Hatch Street Upper, Dublin, Ireland), operating under the Hinge brand, as the data controller responsible for EEA/UK/Switzerland users' data, and separately names Hinge, Inc. as the responsible company for users outside those regions.
Match Group, Inc.'s 2025 Form 10-K (filed with the SEC) shows its common stock is registered and quoted on the Nasdaq Global Select Market under ticker MTCH, states the company has four business units consisting of Tinder, Hinge, Evergreen & Emerging, and Match Group Asia, and describes Hinge as a mobile-only, freemium app that is "Designed to be Deleted" and targets users with higher relationship intent.
Hinge's Apple App Store privacy label lists "Developer's Advertising or Marketing" as a purpose for data linked to the user's identity (including Purchase History, Location, Identifiers, and Usage Data), but — unlike tinder's label — does not list a separate "Third-Party Advertising" purpose anywhere in the fetched page.
Hinge's privacy policy states Hinge is part of the Match Group family of businesses and shares data about users with, and receives data from, its Affiliates, and separately states that if Hinge is deemed to engage in "sales," "sharing," or "targeted advertising" under US state laws, it provides an opt-out toggle in privacy settings rather than not engaging in the practice at all.
The FTC's case against Match Group, Inc. (Matter/File No. 172-3013, complaint filed September 2019) resulted in a September 2025 settlement in which Match Group agreed to pay $14 million, permanently stop misrepresenting guarantees and locking consumers out of paid accounts, and simplify Match.com's cancellation process; the case addresses deceptive advertising, cancellation, and billing practices across Match Group's dating brands rather than data-privacy handling specific to any single brand.
Hinge's Apple App Store privacy label states that an "Identifiers" data category may be used to track the user across apps and websites owned by other companies, the same ATT-framework cross-app tracking disclosure found on tinder's label.
Hinge's cookie policy discloses the same two non-essential cookie categories as tinder: analytics cookies to understand and improve service usage, and advertising & marketing cookies used to measure campaign effectiveness and make ads more relevant.