Ford Motor Company (NYSE: F) is a publicly traded automaker whose Connected Vehicle Privacy Notice discloses collection of Vehicle, Driving, Location, Audio/Visual, and Media Analytics data from connected vehicles, states this data may be associated with a vehicle's VIN and other identifiers that can be linked to the owner, and separately discloses routine disclosure of vehicle feature/valuation data (VIN-linked) to insurance companies, auction companies, and lenders, plus hashed-email matching with Facebook for ad targeting. Ford's own FordPass/Ford app privacy label declares a broad 'Data Linked to You' category covering device identifiers, usage data, contact info, and search history. Ownership is fully traceable through Ford's own SEC filings as a single NYSE-listed public company (ticker F, CIK 0000037996, Delaware incorporation). In February 2026 the California Privacy Protection Agency issued a Stipulated Final Order against Ford imposing a $375,703 administrative fine for CCPA violations tied to its connected-vehicle opt-out-of-sale request process; no other FTC or state-AG order was found via a primary source during this review.
TRACK RECORD
1 ENFORCEMENT ACTION
The California Privacy Protection Agency's own Stipulated Final Order and Order of Decision (Case No. ENF23-V-FO-3), issued against Ford Motor Company in February 2026, required Ford to pay a $375,703 administrative fine for CCPA violations arising from an investigative sweep into connected vehicles, including deficiencies in Ford's process for consumers to opt out of the sale or sharing of their personal information.
Ford's Connected Vehicle Privacy Notice states that connected Ford and Lincoln vehicles may collect Vehicle Data, Driving Data, Vehicle Location, Audio/Visual, and Media Analytics, and that this vehicle data may be associated with the vehicle's VIN or other identifiers, which in turn may be linked to the owner.
Ford's own App Store privacy-nutrition label for the Ford app (formerly FordPass) declares a 'Data Linked to You' category covering Identifiers (User ID, Device ID), Analytics, and Usage Data collected and linked to the user's identity, in addition to separately listed Contact Info and Search History linked-to-identity categories.
SEC EDGAR's own company filings record confirms the registrant as 'FORD MOTOR CO', CIK 0000037996, incorporated in Delaware, headquartered in Dearborn, Michigan, giving a single, fully traceable public-company ownership chain.
Ford's own FY2025 Form 10-K, filed with the SEC, states that Ford Motor Company's common stock is registered and trades on the New York Stock Exchange under the ticker symbol 'F'.
Ford's privacy notice discloses a 'Vehicle Verification and Valuation Partners' category in which factory-installed vehicle feature and options data, linked to the vehicle's VIN, is disclosed to auction companies, insurance companies, dealers, and lenders so they can verify a vehicle's features and estimate its value.
The California Privacy Protection Agency's own Stipulated Final Order and Order of Decision (Case No. ENF23-V-FO-3), issued against Ford Motor Company in February 2026, required Ford to pay a $375,703 administrative fine for CCPA violations arising from an investigative sweep into connected vehicles, including deficiencies in Ford's process for consumers to opt out of the sale or sharing of their personal information.
Ford's privacy notice discloses that it shares hashed customer emails from its marketing database with social media advertising platforms such as Facebook so that the platform can match those hashed identifiers against its own users and build Custom Audiences for Ford's ad targeting.