FastPeopleSearch is a free people-search site whose consumer-facing privacy notice names the operating brand only as 'FastPeopleSearch' at a Boston private-mailbox address (68 Harrison Ave Ste 605, PMB 29296). California's mandatory Data Broker Registry reveals the true controlling entity as 'Mississippi Tornado Alley LLC,' registered at 1915 21st St., Sacramento, CA 95811 — the identical address used by Family Tree Now, LLC in the same registry — and states Mississippi Tornado Alley LLC also operates eight other people-search/background-check brands (Usapeoplesearch.com, Advancedbackgroundchecks.com, Peoplesearchnow.com, USphonebook.com, Searchpeoplefree.com, Smartbackgroundchecks.com, Cyberbackgroundchecks.com, Fastbackgroundcheck.com). FastPeopleSearch's own privacy policy states it obtains identifiers, relatives' names, protected-class characteristics, and property/real-estate records from 'publicly available information... and data suppliers,' collects device/advertising identifiers and approximate location via cookies and pixel tags, and names Ezoic Inc. as a third-party ad-tech vendor managing interest-based advertising. Its CCPA opt-out notice states, in language identical to FamilyTreeNow's, that opting out 'will not remove the data from its original source' and that data may reappear as new public records are ingested. The operator's 2023 California registry filing reports the same compliance statistics as FamilyTreeNow's filing: 2,124,418 opt-out-of-sale requests received (120,649 denied) and 1,905 deletion requests, none 'complied with in whole.'
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FastPeopleSearch's privacy policy states it obtains personal information 'from various sources and third parties,' including 'publicly available information, data that has lawfully been made available to the public by a consumer, and data suppliers,' specifically listing identifiers (real name, current/former address, phone, names of relatives), protected-class characteristics (gender, age, marital status), and property/business record information (address, square footage, estimated value, last sale date, ownership type).
FastPeopleSearch's own site metadata identifies the operating brand only as 'FastPeopleSearch,' with a business address of '68 Harrison Ave Ste 605, PMB 29296,' Boston, MA 02111-1929 — a private-mailbox address rather than a named corporate entity's registered office.
California's mandatory Data Broker Registry identifies the entity legally responsible for FastPeopleSearch as 'Mississippi Tornado Alley LLC,' registered at 1915 21st St., Sacramento, CA 95811 — the same street address used by Family Tree Now, LLC in the same registry — and states in its own filing that it 'operates the following websites: Usapeoplesearch.com; Advancedbackgroundchecks.com; Peoplesearchnow.com; USphonebook.com; Fastpeoplesearch.com; Searchpeoplefree.com; Smartbackgroundchecks.com; Cyberbackgroundchecks.com; Fastbackgroundcheck.com.'
FastPeopleSearch's opt-out notice states individuals may opt out of its 'sale' of personal information to third parties and 'sharing' for targeted or cross-context behavioral advertising, but that this 'will not remove the data from its original source,' and states 'we regularly receive new public records so even if you opt out, your publicly available information may appear in our Data Products again in the future' — identical caveat language to FamilyTreeNow's notice.
In its 2023 California Data Broker Registry filing, Mississippi Tornado Alley LLC (operator of FastPeopleSearch) self-reports receiving 2,124,418 requests to opt out of the sale or sharing of personal information, of which 2,003,769 were complied with in whole and 120,649 were denied, and separately reports receiving 1,905 requests to delete personal information, of which zero were 'complied with in whole' and all 1,905 were 'complied with in part' — figures identical to Family Tree Now, LLC's filing in the same registry.
The privacy policy discloses use of 'cookies, pixel tags, local storage objects and other technologies' to collect device identifiers (MAC address, mobile carrier, mobile advertising identifiers) and approximate geolocation, and separately states 'This website uses the services of Ezoic Inc. ("Ezoic"), including to manage third-party interest-based advertising,' which 'may employ a variety of technologies on this website, including tools to serve content, display advertisements and enable advertising to visitors of this website, which may utilize first and third-party cookies.'