FamilyTreeNow is a free, no-signup people-search and genealogy site self-describing a database of '1.6 billion+ records' compiled 'from hundreds of public records sources collected over more than 40 years,' returning current address, address history, known relatives and associated phone numbers for named individuals. Its live site is blocked to automated fetches (403) under the pipeline's user agent; content below is drawn from Wayback Machine snapshots and California's mandatory Data Broker Registry, on which the operator self-reports as 'Family Tree Now, LLC,' 1915 21st St., Sacramento, CA 95811. The site's own opt-out notice states individuals may opt out of the 'sale' and 'sharing' of personal information for targeted/cross-context advertising via cookies and Collection Technologies, but also states an opt-out 'will not remove the data from its original source' and that new public records may cause the same information to reappear later. The operator's own 2023 California registry filing reports receiving 2,124,418 opt-out-of-sale requests (120,649 denied) and 1,905 deletion requests, of which zero were 'complied with in whole' (all only 'complied with in part'). No breach or regulator order was found in this research; the operator states it does not collect precise geolocation, reproductive-health data, or data specifically targeting minors, and is not FCRA/GLBA-regulated.
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In its mandatory California Data Broker Registry filing, the operator (self-identified as Family Tree Now, LLC) answers 'No' to collecting minors' personal information, 'No' to collecting consumers' precise geolocation, and 'No' to collecting consumers' reproductive health care data, and separately states it is not regulated by the FCRA, GLBA, IIPPA, CMIA, or HIPAA.
FamilyTreeNow's own homepage states its free people-search and genealogy database contains '1.6 Billion+ Records' compiled 'from hundreds of public records sources collected over more than 40 years,' letting visitors search by name, phone number or address with no account required to see current address details, address history, known relatives, and associated phone numbers for a profiled individual.
California's mandatory Data Broker Registry lists the operator's self-reported legal name as 'Family Tree Now, LLC,' primary website familytreenow.com, contact email support@familytreenow.com, and a primary street address of 1915 21st St., Sacramento, CA 95811, USA — the only ownership/operator information locatable in this research, since the operator's own site blocked direct automated access.
FamilyTreeNow's own privacy-rights notice states individuals may opt out of the 'sale' of personal information to third parties and the 'sharing' of personal information 'for targeted or cross-context behavioral advertising,' but that publicly-available information is not covered by state privacy laws, and that an opt-out request 'will not remove the data from its original source,' meaning 'your information may still appear on other websites' and, because new public records are regularly ingested, 'your publicly available information may appear in our data products again in the future.'
In its 2023 California Data Broker Registry filing, the operator self-reports receiving 2,124,418 requests to opt out of the sale or sharing of personal information, of which 2,003,769 were complied with in whole and 120,649 were denied, and separately reports receiving 1,905 requests to delete personal information, of which zero were 'complied with in whole' and all 1,905 were 'complied with in part.'
The same opt-out notice states that beyond submitting a sale/share opt-out request, consumers 'must adjust your cookie settings or send an opt-out preference signal, such as the Global Privacy Control, to prevent the selling or sharing of personal information that may occur through the Collection Technologies we use' — confirming that cookies and other Collection Technologies on the site are themselves a channel for the sale or sharing of personal information.