Enterprise is the flagship consumer car-rental brand of Enterprise Holdings, Inc. (operating through EAN Services, LLC), a Taylor family-owned, privately held mobility company that Forbes ranks the 7th-largest private U.S. company by revenue and which also runs National and Alamo. Enterprise's own Global Consumer Privacy Policy discloses that many of its rental vehicles carry telematics devices -- pre-installed event data recorders, GPS units, OnStar and similar connected systems -- some of which "may be turned on at all times," and it separately states the company shares personal data for targeted advertising and self-declares "sales" of certain personal data under U.S. state privacy laws, routed in part through marketing vendors it names as including "data brokers." The company's App Store privacy label confirms location, contact info, identifiers and purchase/search/browsing history are collected and linked to identity for the developer's advertising and marketing, plus separate usage data used to track users across other companies' apps and websites. As a private company, Enterprise Holdings files no SEC ownership disclosures; the only privacy-adjacent litigation found in this research is a 2023 Illinois federal lawsuit alleging an Enterprise office's employee fingerprint time clock violated the state's biometric privacy law -- an unresolved allegation, not a judgment or regulator order.