Electronic Arts Inc. is a video game publisher behind EA SPORTS FC, Apex Legends, The Sims and other major franchises. Its Privacy and Cookie Policy (last updated June 23, 2025) describes broad first-party account collection — email, real name, country, date of birth, phone number and billing details — plus automatically collected device and advertising identifiers, and discloses that EA employs first- and third-party ad-serving technologies (cookies, SDKs, tracking pixels) and may disclose device/contact identifiers to third-party advertising and measurement partners for targeted advertising; EA's own App Store privacy label separately confirms data is used to track users across other companies' apps and websites. EA was the SEC-reporting public parent itself (no obscuring holding structure) until the take-private acquisition it agreed to on September 28, 2025 — by a consortium of the Public Investment Fund, Silver Lake and Affinity Partners, per its own 8-K filing — closed on August 4, 2026: EA's own completion announcement states its common stock ceased trading and was delisted from Nasdaq, and the post-close ownership chain above EA is no longer traceable through mandatory public securities filings. EA's FY2025 10-K states it experienced a network intrusion in June 2021 in which source code and internal tools were stolen (per EA's own contemporaneous statement, no player data was confirmed accessed), and separately affirms it did not experience a material cybersecurity incident during the FY2025 reporting period; no regulator order or confirmed player-data breach was found in fetched sources.
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EA's Privacy and Cookie Policy (last updated June 23, 2025) states that EA Account creation requires an email address, username, real name, country, date of birth, telephone number and password, and that EA separately and automatically collects persistent hardware/device identifiers including Apple's IDFA and Android's AAID.
Electronic Arts Inc.'s Form 10-K for fiscal year 2025 (filed May 13, 2025) states its common stock 'is traded on the Nasdaq Global Select Market under the symbol "EA",' confirming Electronic Arts Inc. is itself the SEC-reporting public parent rather than a subsidiary of another disclosed entity.
Electronic Arts' Form 8-K, filed September 29, 2025, discloses that on September 28, 2025 the Company entered an Agreement and Plan of Merger with Oak-Eagle AcquireCo, Inc. and Oak-Eagle MergerCo, Inc., 'pursuant to which the Company is to be acquired by an investor consortium comprised of The Public Investment Fund ... private investment funds affiliated with Silver Lake Group, L.L.C. ... and private investment funds affiliated with Affinity Partners,' taking EA private.
Electronic Arts' own completion announcement, dated August 4, 2026, states that its acquisition by PIF, Silver Lake, and Affinity Partners (collectively, the “Consortium”) “has successfully closed,” that EA stockholders will receive $210 in cash for each share of EA common stock, and that “EA’s common stock has ceased trading and will be delisted from NASDAQ” — completing the take-private transaction first disclosed in EA's September 2025 Form 8-K and ending EA's Nasdaq listing.
EA's Privacy and Cookie Policy states EA may allow third-party advertising partners to use tracking tools to collect information about a user's device and Service use, and may share device/contact identifiers with those partners for targeted ('interest-based') advertising; the policy's California-specific section separately states that certain automatically collected information 'may have been sold or shared,' as those terms are defined under the CCPA, with EA's advertising partners, while stating EA does not sell or share personal information of consumers under 16.
SecurityWeek reported on June 11, 2021 that EA confirmed in a statement that a recent network intrusion resulted in a 'limited amount of game source code and related tools' being stolen, that the company said no player data was accessed and it had no reason to believe there was any risk to player privacy, and quoted EA saying it had 'already made security improvements' and did not expect an impact on its games or business; broader reporting cited in the same article described hackers offering roughly 780GB of stolen EA data including FIFA and Frostbite engine source code for sale on cybercrime forums.
Electronic Arts' FY2025 Form 10-K states, in its cybersecurity disclosures, 'During the reporting period, we did not experience any cybersecurity incident that has had, or is reasonably likely to have, a material impact on our operations or financial results,' while its risk factors separately acknowledge the company 'has and may continue to experience security breaches and cyber threats.'
The EA SPORTS FC Soccer Mobile 26 iOS App Store listing's Apple-mandated privacy label (self-declared by EA Swiss Sarl) discloses a 'Data Used to Track You' category — Purchases, Location, Identifiers, Usage Data, Diagnostics and Other Data — used to track the user across apps and websites owned by other companies, in addition to separate 'Data Linked to You' categories for third-party advertising, analytics and product personalization.
The same Privacy and Cookie Policy states that EA Services 'employ ad serving technologies that use cookies, clear GIFs, web beacons, tracking pixels, SDK, API, and other similar technologies to deliver offers and advertising' within EA Services and on third-party platforms, and that some of these technologies 'can sync or connect behavior across different websites, mobile apps and devices' to tailor advertising.