WHAT THE POLICIES SAY

Dollar General Corporation is a Tennessee-incorporated discount retailer publicly traded on the New York Stock Exchange under the symbol DG, having returned to public markets in 2009 after a 2007-2013 period of private-equity control by KKR-affiliated investment funds. Its consumer privacy policy, presented as a CCPA-style data table, discloses that Internet/network activity information (browsing history, online behavior) and Geolocation data are shared with service providers, business partners, affiliates/subsidiaries and 'Advertising partners' for purposes explicitly including 'Cross-context behavioral and targeted advertising' and 'Sale,' and the policy separately confirms the site detects and honors the Global Privacy Control opt-out signal for online sale/sharing. The policy also discloses Google Analytics and Adobe Analytics cookie-based tracking used to measure marketing campaigns and site usage. Dollar General's 10-K discloses a formal information-security program (encryption, security monitoring, an incident-response plan) overseen by a named Senior Vice President of Technology and Chief Information Security Officer; no data-breach disclosure or privacy-specific regulator action was found in this research.

TRACK RECORD

1 ENFORCEMENT ACTION

[2026-01-30]

Dollar General's 10-K discloses that its information-security program includes anti-malware solutions, data encryption, data loss prevention, security logging and monitoring, vulnerability and threat management, and a comprehensive security incident response plan, overseen by a named Senior Vice President of Technology and Chief Information Security Officer with roughly 30 years of IT experience and about 25 years focused on cybersecurity; no breach disclosure or privacy-specific regulator action was found in this research.

sec.gov ↗

TIMELINE

NO ENTRIES ON FILE YET.

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RECEIPTS

6 ON FILE

COLLECTION

Dollar General's privacy policy's CCPA-style data table discloses that Internet or network activity information (browsing history, online behavior, and interactions with Dollar General's and other websites/applications) and Geolocation data (device and IP location) are collected and shared with service providers, business partners, affiliates and subsidiaries, and used for purposes including operations, marketing/personalization, cross-context behavioral and targeted advertising, and 'Sale.' The same table separately lists a 'Sensitive Personal Information' category covering data revealing an individual's driver's license, state identification card, or passport number, and precise geolocation.

dollargeneral.com ↗

[2026-01-30] · OWNERSHIP TRANSPARENCY

Dollar General Corporation's Form 10-K states its common stock traded publicly from 1968 until a 2007 merger with an entity controlled by investment funds affiliated with Kohlberg Kravis Roberts & Co. (KKR), that the stock again became publicly traded on the New York Stock Exchange under the symbol 'DG' in November 2009, and that the KKR-affiliated entity sold its remaining shares in December 2013.

sec.gov ↗

SHARING

The privacy policy states users may exercise an opt-out preference signal, including the Global Privacy Control, to opt out of online targeted advertising, 'sharing,' and the online sale of their personal information, and that Dollar General's site currently detects the Global Privacy Control signal and will automatically apply the opt-out when detected.

dollargeneral.com ↗

[2024-11-08] · SHARING

The service's policy indicates you waive your moral rights.

dollargeneral.com ↗

[2026-01-30] · TRACK RECORD

Dollar General's 10-K discloses that its information-security program includes anti-malware solutions, data encryption, data loss prevention, security logging and monitoring, vulnerability and threat management, and a comprehensive security incident response plan, overseen by a named Senior Vice President of Technology and Chief Information Security Officer with roughly 30 years of IT experience and about 25 years focused on cybersecurity; no breach disclosure or privacy-specific regulator action was found in this research.

sec.gov ↗

TRACKING TECH

The privacy policy discloses that Dollar General uses Google Analytics and Adobe Analytics, both of which use cookies and similar technologies, to collect information about use of its services and report website usage trends and marketing-campaign performance.

dollargeneral.com ↗

DATA SOURCES

ToS;DR

CC BY-SA · TOSDR.ORG ↗

Claims are summarized from these sources and may be edited from the original. Text adapted from a CC BY-SA source is shared under CC BY-SA.

LAST REVIEWED 2026-08-19 · METHODOLOGY v1.7