Clearbit is a B2B data-enrichment and marketing-intelligence platform, operated as a brand of HubSpot, Inc. (NYSE: HUBS), which completed its acquisition of Clearbit in December 2023 for a $140.4 million purchase price disclosed in an SEC filing. Clearbit's own privacy policy states it compiles a commercial database of business-contact information (name, title, company, phone, email, employment/education history, social-media data) sourced from customer-authorized collection, third-party data providers, 'data co-ops,' and publicly available sources, and separately collects device/IP identifiers from web and mobile networks, exchanges, aggregators and publishers. The policy states directly that 'Clearbit may sell your personal information or use your personal information to send you targeted advertising,' with an opt-out link provided, and discloses use of its own tracking pixel (the 'Clearbit tag'), cross-device identifiers for targeted advertising, and third-party Google Analytics. HubSpot's own trust-center page lists a legacy Clearbit SOC 2 report and TRUSTe certification alongside HubSpot's current SOC 2/SOC 3 documentation. No breach, lawsuit or regulator order specific to Clearbit was found in this research.
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Clearbit's privacy policy states it compiles a commercial database of business-contact information from customer-authorized data plus 'third-party providers, partners and integrators who gather data from a variety of sources including data co-ops or publicly available sources,' including names, titles, company details, phone numbers, email addresses, and employment/education history; it separately collects IP address, cookie and other identifiers from 'web-based and mobile networks, exchanges, aggregators, and publishers.'
An SEC Form 8-K exhibit filed by HubSpot, Inc. announces that 'HubSpot, Inc. (NYSE: HUBS), the customer platform for scaling businesses, announced today that it has entered into a definitive agreement to acquire Clearbit, a top B2B data provider,' naming HubSpot as the acquiring public-company parent.
Clearbit's own privacy policy identifies its operator as 'HubSpot, Inc., under its Clearbit brand,' describing Clearbit as HubSpot's B2B Marketing Intelligence product, and separately states that for EU, UK and Swiss individuals 'HubSpot, Inc. is the controller of your personal information.'
Clearbit's privacy policy states directly that 'Clearbit may sell your personal information or use your personal information to send you targeted advertising,' providing a 'Do Not Sell Or Share My Personal Information' opt-out link, and separately notes that under Colorado's CPA definitions Clearbit does not consider itself to 'share' personal information as that term is defined in the CPA even while it does sell it under CCPA/other state definitions.
HubSpot's own trust-center page lists a 'Clearbit SOC 2 Report - Legacy' and 'Clearbit TRUSTe Certification - Legacy' among its available security/compliance documents, alongside HubSpot's current SOC 2 Type II report and SOC 3 documentation; no breach, lawsuit, or regulator order specific to Clearbit was found in this research.
Clearbit's privacy policy discloses its own tracking pixel, the 'Clearbit tag,' as part of the site's Tracking Technologies, which gather 'identifiers derived from email addresses for the purposes of cross-device tracking for targeted advertising,' alongside IP addresses and page-visit data, and states Clearbit uses third-party analytics services including Google Analytics.