BetterHelp is an online therapy/counseling service and one of two reportable segments (alongside Integrated Care) of Teladoc Health, Inc., a publicly traded (NYSE: TDOC) company that discloses BetterHelp by name in its SEC 10-K filings. Its privacy policy (last updated and effective March 17, 2026) collects identifiers, contact info, and CCPA-defined categories including Biometric Information and Sensitive Personal Information tied to identity, and self-declares that opting in to Advertising cookies and web beacons "may be considered a 'sale' of personal information" under California law. In March/July 2023 the FTC brought and finalized an enforcement action finding BetterHelp had disclosed consumers' email addresses, IP addresses, and health-questionnaire information to Facebook, Snapchat, Criteo, and Pinterest for advertising despite promising to keep such data private; the final order banned health-data sharing for advertising and re-targeting and required BetterHelp to pay $7.8 million, the largest FTC settlement of its kind to that point. Its Apple App Store privacy label discloses Location and Usage Data used to track users across other companies' apps and websites, and Health & Fitness and Sensitive Info data linked to identity for third-party advertising. The FTC has since carried out that penalty: the refund administrator disbursed nearly $5.2 million to affected customers in June 2024 and a further $2.6 million to more than 534,000 people in 2025, covering every BetterHelp-family brand including MyTherapist, Teen Counseling, Pride Counseling, and Regain. A March 2023 legal analysis of the FTC's complaint detailed how BetterHelp uploaded clients' hashed email addresses to Facebook knowing Facebook could reverse the hashing to identify individuals for ad targeting.