BeReal is a French photo-sharing app operated by BeReal SAS (Paris), owned since June 2024 by Voodoo, the mobile games and apps publisher that acquired it for EUR 500m. It collects dual-camera photos and videos, GPS location (precise street-level shared by default for non-minors who enable it), address-book contacts, chat content, and mobile advertising identifiers. After launching as an ad-free alternative to mainstream social media, BeReal opened a native US advertising platform in April 2025 and works with ad networks and mediation partners whose SDKs collect data directly from devices; the policy permits matching hashed audience lists from advertisers against user accounts. It operates under GDPR with the CNIL as lead authority, publishes its ad-partner list, and states it does not sell personal information as traditionally understood. No breach or regulator action was found.
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BeReal's App Store privacy label lists Location, Contact Info, Contacts, User Content, Identifiers, Usage Data, and Diagnostics as data linked to the user's identity.
BeReal's Privacy Policy (last updated June 30, 2026) states that the app collects dual-camera photos and videos, address-book contacts, in-app chat content, transaction data, and GPS location — with precise street-level location shared by default when a non-minor user chooses to share location with a post.
Voodoo, the Paris-based mobile games and apps publisher, announced on June 11, 2024 that it had acquired BeReal in a transaction valuing the app at EUR 500 million, with Wizz CEO Aymeric Roffé taking over as BeReal's CEO.
BeReal's Privacy Policy (June 30, 2026) identifies the data controller as BeReal SAS, registered in Paris under number 881 079 685, with a DPO contact (dpo@bere.al); the policy does not mention parent company Voodoo.
BeReal's Privacy Policy (June 30, 2026) permits sharing information with Ad Partners who process it under their own control, including matching hashed audience lists provided by advertisers against user accounts; it also states BeReal does not sell personal information as traditionally understood, while noting some US state laws may classify certain advertising activities as a "sale" or "sharing".
BeReal publishes a list of its advertising partners in its Help Center; the list (archived July 2026) names dozens of ad-tech companies including Google Ad Manager, AppLovin, Amazon, Index Exchange, and Criteo (Bidswitch), each with a link to its own privacy policy.
BeReal's Privacy Policy (June 30, 2026) names the French CNIL as its lead supervisory authority for complaints and states that rectification, deletion, and consent-withdrawal rights can be exercised directly in the app; retention is capped at two years of inactivity for European accounts and 90 days for UX session recordings.
BeReal's App Store privacy label discloses that Identifiers, Usage Data, and User Content may be used to track users across apps and websites owned by other companies.
On April 10, 2025, BeReal announced the launch of its native advertising platform in the United States, including "Targeted In-Feed Ads" integrated into the content feed — a shift from the app's original ad-free experience.
BeReal's Privacy Policy (June 30, 2026) discloses collection of mobile advertising identifiers (Apple IDFA / Google AAID) and an Amplitude analytics ID, and states that advertising network and mediation partners may collect information directly from users' devices through their own SDKs.