BeenVerified is a subscription people-search and background-report service operated by BeenVerified, LLC, a unit of The Lifetime Value Co. LLC (LTV Co.), a privately held New York company that also runs PeopleLooker, NumberGuru, Ownerly, NeighborWho, Bumper, and other consumer data brands. Its reports aggregate publicly available records obtained from third-party data providers, including names and aliases, address history, phone numbers and emails, possible relatives and associates, criminal, civil, and bankruptcy court records, employment and education history, and vehicle records. BeenVerified states it is not a consumer reporting agency under the FCRA and prohibits use of its reports for employment, tenant, or credit screening. It is registered as a California data broker; its 2026 registration reports 657,801 requests in 2024 to opt out of the sale or sharing of personal information and 31,905 deletion requests. Its website uses Google and Meta advertising cookies, and its iOS app's privacy label discloses identifiers used for cross-app tracking. A New Jersey Daniel's Law compliance suit against its parent is pending.
TRACK RECORD
1 ENFORCEMENT ACTION
[2025-11-03]
BeenVerified's parent, The Lifetime Value Co. LLC, is a defendant in Atlas v. The Lifetime Value Co. LLC (Beenverified), docket MER-L-000272-24 in Mercer County — one of 111 pending New Jersey Superior Court suits enumerated in a November 2025 filing to the New Jersey Supreme Court, in which plaintiffs allege data brokers failed to comply with Daniel's Law requests to remove covered public servants' home addresses and unpublished phone numbers. These are allegations; the case had not been adjudicated as of that filing.
Parent company The Lifetime Value Co. describes BeenVerified as providing access to public records information spanning people, contact information, property, unclaimed money, emails, and vehicles.
BeenVerified's privacy policy states its "service data" is obtained from third-party data providers and consists of publicly available records including full names, previous names and aliases, current and historical addresses, phone numbers, email addresses, and contact and identity information for possible relatives, associates, and neighbors — as well as U.S. criminal, civil, and bankruptcy court records, employment and education history, and vehicle records.
The Lifetime Value Co. publicly lists BeenVerified as one of nine consumer brands it operates, alongside PeopleLooker, Bumper, NeighborWho, ReversePhone, MoneyBot5000, Ownerly, PeopleSmart, and NumberGuru.
BeenVerified's 2026 California data broker registration is filed as "BeenVerified, LLC and its subsidiaries and affiliates" and covers 13 affiliated websites — including beenverified.com, peoplelooker.com, numberguru.com, ownerly.com, neighborwho.com, peoplesmart.com, bumper.com, freephonetracer.com, emailfinder.com, moneybot5000.com, reversephone.com, wingmate.com, and famfinder.com — with a shared privacy contact at privacy@ltvco.com.
BeenVerified's privacy policy identifies the controller of personal data obtained via the website as The Lifetime Value Co. LLC acting through BeenVerified, LLC.
BeenVerified states it is not a consumer reporting agency under the Fair Credit Reporting Act, meaning its reports about people are sold without FCRA consumer protections and may not lawfully be used for employment screening, tenant screening, hiring household workers, educational qualification, or credit or insurance eligibility decisions.
BeenVerified is a registered California data broker. Per the CPPA registry's column headers for 2024 activity, its registration reports 657,801 requests to opt out of the sale or sharing of personal information — 378,175 complied with in whole, 168,625 in part, and 111,001 denied — with a mean response time of 12 days and median of 10 days, and lists a dedicated opt-out URL on beenverified.com.
BeenVerified's privacy policy states that, as a data provision service, the publicly available personal data it obtains from third-party providers may be shared with its paying customers in the form of data reports; the policy separately says the company does not sell Personal information that visitors or subscribers provide directly, while reserving the right to disclose Public information to third parties in legal or emergency circumstances and to any successor-in-interest.
Per the CPPA registry's column headers for 2024 activity, BeenVerified's California data broker registration reports receiving 31,905 requests to delete personal information, complying in whole with 19,791, in part with 11,512, and denying 602, with a mean substantive response time of 10 days and a median of 3 days.
In February 2012, privacy company Abine, Inc. announced it had filed a Federal Trade Commission complaint against BeenVerified.com, alleging that consumers who used BeenVerified's own opt-out system later reappeared in its online databases. This was a third-party complaint by a competing privacy service, and no resulting FTC enforcement action against BeenVerified has been identified.
BeenVerified's parent, The Lifetime Value Co. LLC, is a defendant in Atlas v. The Lifetime Value Co. LLC (Beenverified), docket MER-L-000272-24 in Mercer County — one of 111 pending New Jersey Superior Court suits enumerated in a November 2025 filing to the New Jersey Supreme Court, in which plaintiffs allege data brokers failed to comply with Daniel's Law requests to remove covered public servants' home addresses and unpublished phone numbers. These are allegations; the case had not been adjudicated as of that filing.
The Apple App Store privacy label for BeenVerified: People Search states that identifiers may be used to track users across apps and websites owned by other companies, and that identifiers and device IDs linked to the user's identity may be used for third-party advertising, with search history, purchases, and usage data also collected and linked to identity.
BeenVerified's privacy and cookies policy discloses that its website uses Google Analytics, advertising cookies from partners including Google Ads/AdSense and Meta (Facebook, Instagram), and social media cookies from Meta, LinkedIn, and Twitter/X; it points users to YourAdChoices and an on-site Cookie Settings control to manage personalized advertising.