BabyCenter is a pregnancy, ovulation, and parenting app and website whose current App Store seller is Everyday Health, Inc., while the operating entity BabyCenter, L.L.C. is listed as a Delaware subsidiary of publicly traded Ziff Davis, Inc. (NASDAQ: ZD) in Ziff Davis's FY2025 Form 10-K. BabyCenter's own Privacy Policy states it collects a user's due date and health-program participation data as 'personal details,' engages in online behavioral/interest-based advertising via cookies, web beacons, and pixel tags, and 'may also sell or transfer Online Data to certain third parties such as advertisers.' Its Apple App Store privacy label discloses that Contact Info, Identifiers, Usage Data, and Sensitive Info may be used to track users across other companies' apps and websites, and that a broad set of data linked to identity -- including Sensitive Info and physical-address/email/name contact info -- is used for third-party advertising. Ziff Davis's FY2025 10-K Legal Proceedings section discloses only intellectual-property litigation (Ziff Davis as plaintiff against OpenAI and Google); no BabyCenter-specific or privacy/data-related regulatory action or breach was found in the sources fetched.
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BabyCenter's Apple App Store privacy label discloses that data 'Linked to You' -- including Sensitive Info, physical address, email address, name, device ID, usage data, and Advertising Data -- is collected and used for the purpose of Third-Party Advertising, meaning identity-linked, potentially health-adjacent data is scoped for ad delivery rather than limited to app functionality.
BabyCenter's Privacy Policy lists a user's due date and participation in 'health-related programs, such as supporting healthy pregnancies' as standard 'Personal details' it processes, alongside name, login details, and survey/quiz responses -- pregnancy-status data collected as routine account data rather than narrowly scoped to a single due-date-calculator feature.
BabyCenter's Apple App Store listing names 'Everyday Health, Inc.' as the app's Seller, the operating brand under which Ziff Davis runs its consumer health and parenting properties, consistent with the BabyCenter, L.L.C. subsidiary confirmed in Ziff Davis's 10-K.
Ziff Davis, Inc.'s FY2025 Form 10-K, Exhibit 21.1 (List of Subsidiaries, filed with the SEC 2026-02-24), lists 'BabyCenter, L.L.C.' as a Delaware-organized affiliate of Ziff Davis, Inc. as of December 31, 2025 -- a mandatory-filing confirmation that BabyCenter is owned by the NASDAQ-listed public company Ziff Davis.
BabyCenter's Privacy Policy states it 'may also sell or transfer Online Data to certain third parties such as advertisers who will use this data to serve ads that they believe are relevant to your interests' -- a self-declared sale/transfer of behavioral advertising data; the same policy gives California users a right to opt out of 'the Sale or Sharing for Targeted Ads' and includes a Texas Sensitive Data Notice stating BabyCenter 'may sell your sensitive personal data' under Texas law.
Ziff Davis's FY2025 Form 10-K, Item 3 Legal Proceedings, discloses that the only litigation described is Ziff Davis (as plaintiff) suing OpenAI, Inc. for copyright infringement and related claims, and separately suing Google LLC/Alphabet Inc. for antitrust violations -- no privacy-related regulatory action, data-sale enforcement, or breach involving Ziff Davis, Everyday Health, or BabyCenter was disclosed in this filing.
BabyCenter's Apple App Store privacy label states that Contact Info, Identifiers, Usage Data, and Sensitive Info collected by the app may be used to track users across apps and websites owned by other companies -- self-disclosed cross-app/cross-site tracking, not merely first-party analytics.
BabyCenter's Privacy Policy states that Everyday Health and/or certain third parties collect information for online behavioral advertising, using cookies, web beacons, and pixel tags to deliver interest-based ads on BabyCenter's own services as well as on other websites, platforms, and media channels -- confirming third-party ad-tech integration beyond the app itself.