Amplitude is a product-analytics SaaS platform operated by Amplitude, Inc. (NASDAQ: AMPL), a publicly traded Delaware corporation. Amplitude's own privacy notice states it automatically collects browsing actions, events and patterns via cookies and web beacons, and separately collects Personal Data about prospects from third-party sources such as marketing event organizers and public databases. The same privacy notice self-declares under the CCPA that Amplitude 'does not sell' Personal Data but may 'share' it with third-party ad partners via cookies or email-address lists for retargeting, with an opt-out available through cookie settings. Its FY2025 Form 10-K states the company retains customer data only as long as necessary to provide the product or meet legal obligations, and separately states the company does 'not believe that we have experienced any significant system failure, accident, or security breach to date.' No breach, regulator action, or independent third-party audit was found in this research.
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Amplitude's privacy notice states that as users navigate its Website or Product, Amplitude may use cookies and web beacons to collect information about their equipment, browsing actions, events, and patterns ('Information We Collect Automatically'), and separately discloses that Amplitude may obtain Personal Data about individuals from third-party sources including marketing event organizers, partners, resellers, and public databases and websites, with data retained only for as long as necessary to provide the Product or as required to comply with legal obligations.
Amplitude, Inc.'s FY2025 Form 10-K, filed with the SEC, states the company ("AMPLITUDE, INC.") is incorporated in Delaware and that its Class A common stock trades on The Nasdaq Stock Market LLC under the ticker AMPL.
Amplitude's privacy notice states, under CCPA terminology, that Amplitude does not sell Personal Data but may share Personal Data with third-party ad partners via cookies or by providing lists of email addresses so those partners can reach individuals across the web with relevant ads, with an opt-out available through Cookie Settings.
Amplitude's own security-and-privacy page states the company is compliant with GDPR and certified in ISO 27001 and SOC 2 Type II, named third-party information-security certifications beyond a bare clean-record claim.
Amplitude's FY2025 Form 10-K risk-factor section states the company does not believe it has experienced any significant system failure, accident, or security breach to date; no independent breach disclosure or regulator action was found in this research.
Amplitude's privacy notice states that cookies and web beacons are used to collect data about browsing actions, events and patterns, and separately notes these same technologies are used to serve third-party advertising (see sharing claim), indicating conventional first/third-party web-tracking technology rather than device fingerprinting.