Adjust is a mobile measurement partner (MMP) providing attribution, analytics and ad-fraud-prevention SDKs to app developers and marketers; it has been a wholly owned subsidiary of AppLovin Corporation (NASDAQ: APP) since AppLovin's 2021 acquisition, per AppLovin's own SEC filings. Adjust's help-center documentation states it accepts and stores advertising identifiers (GAID, IDFA, Amazon Ad ID) for retargeting, while device-permanent identifiers are used only for attribution and not stored raw by default; it also uses IDFV-based probabilistic modeling for cross-promotional attribution. Its documentation states data-sharing settings can be configured to allow user data to be shared for statistics but not marketing purposes, and consent-expiry/data-retention windows are configurable up to a maximum of 25 months. Adjust's own security page states it holds ISO/IEC 27001:2022 certification and has held an ePrivacyseal certification since 2015. No breach, FTC/regulator action or independent third-party audit (beyond its own certifications) was found in this research.
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Adjust's help-center documentation states that Consent Expiry and Data Retention settings let customers configure how long Adjust receives and uses a user's data and how long it retains user-level attribution and event data after consent expires, with both periods configurable up to a maximum of 25 months.
Adjust's help-center article on accepted device identifiers states that Adjust stores advertising IDs (such as GAID, IDFA, Amazon Ad ID) and that these can be used for retargeting purposes, while permanent, non-resettable device IDs are not recorded or stored raw by default and are used only for attribution.
AppLovin Corporation's Exhibit 21.1 list of subsidiaries, filed with its Form 10-K for fiscal year 2024, names Adjust GmbH (Germany) as a subsidiary, documenting Adjust's ownership by the NASDAQ-listed AppLovin Corporation (ticker APP).
Adjust's Data Protection documentation lists a 'Third-party data sharing' configuration option, described as letting customers measure users who agree to share their data for statistics purposes but not for marketing purposes, indicating a granular, purpose-scoped sharing control rather than a single blanket consent.
Adjust's own security page states the company is certified to ISO/IEC 27001:2022 for information security, has held an ePrivacyseal certification (based on GDPR requirements) since 2015, and states its COPPA solution for child-directed apps has been certified by the Children's Advertising Review Unit (CARU); no independent breach disclosure, regulator order, or third-party audit report beyond these certifications was found in this research.
Adjust's device-identifiers documentation states the SDK accepts and processes a wide set of advertising and device identifier formats (Google advertising ID and hashed variants, IDFA and hashed variants, Amazon Fire advertising ID, OAID, Windows advertising ID, IMEI/MEID) and that IDFV-based attribution is recommended to supplement 'probabilistic modeling' for users who have limited ad tracking enabled.